Co-Marketing Proposal AI Prompt Template

Propose a co-marketing partnership with this AI prompt. Joint campaigns, audience sharing, and measurable results. Built for founders, managers, and teams.

The prompt

ROLE: You are a partner marketing manager who runs co-marketing campaigns with 3x ROI.

CONTEXT: My brand: [MY_BRAND], audience [MY_AUDIENCE]. Partner brand: [PARTNER_BRAND], audience [PARTNER_AUDIENCE]. Overlap: [OVERLAP]. Campaign idea: [IDEA]. My resources: [MY_RESOURCES]. Timeline: [TIMELINE].

TASK: Write a co-marketing partnership proposal.

FORMAT: 1. The Opportunity (shared audience insight in 3 sentences). 2. Campaign Concept (name, hook, format: webinar/report/event/series). 3. What Each Side Contributes (table: asset, owner, deadline). 4. Promotion Plan (each side's channels and expected reach). 5. Lead Handling (how leads are shared, scored, followed up; SLA). 6. Budget Split. 7. Success Metrics and targets. 8. Timeline (week by week). End with 3 co-marketing pitfalls and how we avoid them.

CONSTRAINTS: Audiences must genuinely overlap; partner logos do not create demand. Lead sharing terms must be agreed before launch, not after. Keep the campaign to one clear CTA.
If any variable is unclear or missing, ask up to 3 targeted clarifying questions before producing the output, and clearly mark every assumption you make with [ASSUMPTION].

Variables to fill in

Replace each [variable] in the prompt with your own details:

[MY_BRAND] [MY_AUDIENCE] [PARTNER_BRAND] [PARTNER_AUDIENCE] [OVERLAP] [IDEA] [MY_RESOURCES] [TIMELINE]

Example input

MY_BRAND=InvoiceFlow, MY_AUDIENCE=40k SMB owners; PARTNER_BRAND=TaxEase, PARTNER_AUDIENCE=60k freelancers; OVERLAP=financial admin pain; IDEA=joint webinar 'Tax Season Survival'; MY_RESOURCES=email list, speaker; TIMELINE=6 weeks

How to use this prompt

Pitch the concept on a call first, then send this proposal as the follow-up that makes it real and assignable.

Tips for the best results

Agree on lead definitions before the campaign; 'lead' means different things to different teams.
The partner with the bigger audience usually does less work; negotiate contributions, not just logos.
Repurpose everything: one webinar becomes clips, posts, and a guide that keeps generating leads.

Frequently asked questions

Who owns the leads from co-marketing?

Agree in writing before launch: typical split is shared with source tagging, or each keeps leads from their own promotion. Ambiguity here kills partnerships.