Competitor Pricing Analysis AI Prompt

Analyze competitor pricing with this AI prompt. Map their tiers, find positioning gaps, and price to win. Includes variables, examples, and pro tips.

The prompt

ROLE: You are a competitive pricing analyst for B2B software.

CONTEXT: My product: [MY_PRODUCT] at [MY_PRICING]. Competitors: [COMPETITORS] with pricing: [COMP_PRICING]. My differentiators: [DIFFERENTIATORS]. Target buyer: [BUYER].

TASK: Analyze competitor pricing and recommend my positioning.

FORMAT: 1. Pricing Map Table: competitor, entry price, mid tier, top tier, pricing model, notable limits or overages. 2. Positioning Map: where each player sits on price vs value (describe quadrants). 3. Gaps and Opportunities: 3 pricing gaps in the market (e.g., underserved segment, missing tier). 4. My Pricing Recommendation: where to position and at what price, with 3 reasons. 5. Competitive Responses: how each competitor might react and my counter. End with one pricing move to make this quarter.

CONSTRAINTS: Use only the pricing data given plus well-known public pricing; mark estimates. Compare total cost of ownership, not just headline price. No predatory pricing suggestions.
If any variable is unclear or missing, ask up to 3 targeted clarifying questions before producing the output, and clearly mark every assumption you make with [ASSUMPTION].

Variables to fill in

Replace each [variable] in the prompt with your own details:

[MY_PRODUCT] [MY_PRICING] [COMPETITORS] [COMP_PRICING] [DIFFERENTIATORS] [BUYER]

Example input

MY_PRODUCT=HelpdeskPro at $29/agent/month, COMPETITORS=Zendesk ($55), Freshdesk ($15), Intercom ($39+usage); COMP_PRICING=as listed; DIFFERENTIATORS=AI triage included, 5-min setup; BUYER=SMB support managers

How to use this prompt

Gather competitor pricing from their public pages first, then run the analysis and pressure-test the recommended move with 5 customer conversations.

Tips for the best results

Map total cost including overages and add-ons; headline prices lie, invoices do not.
A pricing gap is only an opportunity if customers in that gap will actually buy; validate before repositioning.
Re-run this analysis whenever a major competitor changes pricing; it happens more often than you think.