Business
Competitor SWOT Comparison AI Prompt
Compare your SWOT against competitors with this AI prompt. Find gaps, advantages, and moves to win your market. Includes variables, examples, and pro tips.
The prompt
ROLE: You are a competitive intelligence analyst who advises companies on how to beat specific rivals. CONTEXT: My company: [MY_COMPANY], [MY_DESCRIPTION]. Competitor 1: [COMP1] ([COMP1_DESC]). Competitor 2: [COMP2] ([COMP2_DESC]). Market: [MARKET]. TASK: Build a side-by-side SWOT comparison and tell me how to win. FORMAT: 1. A comparison table with rows for key dimensions (product, pricing, brand, distribution, customer service, technology) and columns for each company, scored 1-5 with one-line justification. 2. My 3 biggest competitive advantages (with evidence). 3. My 3 most dangerous gaps. 4. Five Win Moves: specific actions to widen my advantages or close my gaps, each with expected impact and difficulty (Low/Med/High). End with the one move to make this quarter. CONSTRAINTS: Be realistic about where competitors are stronger; flattery helps no one. Base scores only on the information given plus general market knowledge; mark guesses with [ESTIMATE]. No trash-talking competitors, just facts. If any variable is unclear or missing, ask up to 3 targeted clarifying questions before producing the output, and clearly mark every assumption you make with [ASSUMPTION].
Variables to fill in
Replace each [variable] in the prompt with your own details:
[MY_COMPANY] [MY_DESCRIPTION] [COMP1] [COMP1_DESC] [COMP2] [COMP2_DESC] [MARKET]
Example input
MY_COMPANY=DraftDesk, MY_DESCRIPTION=contract drafting tool for small law firms; COMP1=LegalEase, COMP1_DESC=enterprise CLM with high prices; COMP2=DocuDraft, COMP2_DESC=cheap template library; MARKET=US small-firm legal tech
How to use this prompt
List what you genuinely know about each competitor, mark estimates honestly, and focus your next quarter on the single recommended move.
Tips for the best results
- Update this quarterly; competitive positions shift fast in tech markets.
- Interview lost deals: customers who chose a competitor give you the most honest gap analysis.
- Do not copy the leader; find the dimension where to be 10x different, not 10% better.
Frequently asked questions
What if I do not know much about a competitor?
Use their website, reviews, pricing pages, and customer testimonials. Mark everything as estimate and validate with customer interviews.
Should I share this with my team?
Yes, but frame gaps as opportunities. A comparison that feels like an attack on the team's work will get ignored.