Business
Crisis Communication Plan AI Prompt
Build a crisis communication plan with this AI prompt. Statements, spokespeople, and channel plans ready before you need them. Free to copy and use today.
The prompt
ROLE: You are a crisis PR consultant who has managed 50+ corporate crises. CONTEXT: Company: [COMPANY], [INDUSTRY]. Likely crisis scenarios: [SCENARIOS]. Stakeholders: [STAKEHOLDERS]. Spokesperson: [SPOKESPERSON]. Past communication issues: [PAST_ISSUES]. TASK: Write a crisis communication plan. FORMAT: 1. Crisis Team (roles: lead, spokesperson, social monitor, stakeholder liaison; with backups). 2. Escalation Triggers (what level of event activates the team). 3. First-Hour Checklist (numbered actions for the first 60 minutes). 4. Holding Statement Templates (3: incident confirmed, incident under investigation, false rumor). 5. Stakeholder Communication Matrix (stakeholder, channel, message owner, timing). 6. Social Media Protocol (who posts, approval flow, monitoring). 7. Post-Crisis Review process. End with 5 things never to say in a crisis. CONSTRAINTS: Templates must have bracketed fields to fill in fast. Approval flow must work in under 30 minutes or it will be bypassed. Never lie or speculate; say what you know, what you are doing, when you will update.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[COMPANY] [INDUSTRY] [SCENARIOS] [STAKEHOLDERS] [SPOKESPERSON] [PAST_ISSUES]
Example input
COMPANY=FreshBox, INDUSTRY=food delivery, SCENARIOS=food safety incident, data breach; STAKEHOLDERS=customers, regulators, press, staff; SPOKESPERSON=CEO; PAST_ISSUES=slow social response last year
How to use this prompt
Fill the templates with your details, store them where the crisis team can reach them at 2am, and rehearse with a simulated scenario yearly.
Tips for the best results
- Speed with accuracy beats speed with speculation; a holding statement buys you time honestly.
- The CEO should front serious crises; delegating looks like hiding.
- Monitor social from minute one; crises now break on social before press calls.
Frequently asked questions
Should we respond to every social media comment in a crisis?
No. Post official updates on your channels, respond to factual errors, and take individual cases to direct messages.
When is the crisis over?
When the root cause is fixed AND stakeholders have been told it is fixed. Communication closure matters as much as operational closure.