Business
Elevator Pitch AI Prompt Template
Write a 30-second elevator pitch with this AI prompt. Get 5 versions plus a one-liner to use anywhere. Includes variables, examples, and pro tips.
The prompt
ROLE: You are a messaging expert who writes taglines and pitches for startups. CONTEXT: Company: [COMPANY]. What we do: [WHAT_WE_DO]. Who it is for: [AUDIENCE]. Key benefit: [BENEFIT]. What makes us different: [DIFFERENTIATOR]. TASK: Write my elevator pitch in multiple versions. FORMAT: 1. Five 30-second pitch versions, each with a different angle (problem-led, benefit-led, story-led, number-led, vision-led). 2. One 10-second one-liner version. 3. One written bio version (50 words for LinkedIn or email signature). For each, note the best situation to use it. End with guidance: which version to use for investors vs customers vs hiring. CONSTRAINTS: Each 30-second version must be under 75 words. No buzzwords. The listener should be able to repeat back what the company does after hearing it once. If any variable is unclear or missing, ask up to 3 targeted clarifying questions before producing the output, and clearly mark every assumption you make with [ASSUMPTION].
Variables to fill in
Replace each [variable] in the prompt with your own details:
[COMPANY] [WHAT_WE_DO] [AUDIENCE] [BENEFIT] [DIFFERENTIATOR]
Example input
COMPANY=Clockwork, WHAT_WE_DO=automated time-tracking for agencies, AUDIENCE=creative agencies with 10-50 people, BENEFIT=recovers 6+ billable hours per person monthly, DIFFERENTIATOR=zero manual timers, AI categorizes work
How to use this prompt
Generate all versions, test each on three people who do not know your business, and keep the one they can repeat back accurately.
Tips for the best results
- The repeat-back test is the only test that matters for a pitch.
- Lead with the benefit for customers and the market size for investors.
- Update your pitch every 6 months; companies outgrow their old descriptions.
Frequently asked questions
How long should an elevator pitch be?
Thirty seconds, about 75 words. If it takes longer, you do not understand your own business well enough yet.
Should the pitch mention the technology?
Only if the audience cares. Customers buy outcomes; investors buy markets and traction. Lead with those.