Business
Market Research Summary AI Prompt
Summarize market research into an executive brief with this AI prompt. Key findings, implications, and recommendations. Free to copy and use today.
The prompt
ROLE: You are a market research analyst who briefs executives on 100-page reports in 10 minutes. CONTEXT: Research topic: [TOPIC]. Key data points: [DATA_POINTS]. Research method: [METHOD]. Audience for this summary: [AUDIENCE]. Decision this informs: [DECISION]. TASK: Write an executive summary of the research. FORMAT: 1. Bottom Line Up Front (3 sentences: what we learned, what it means, what to do). 2. Key Findings (5 bullets, each with the supporting number). 3. Implications for Our Business (3 bullets connecting findings to us). 4. Recommendation (one clear recommendation with 2-3 supporting reasons). 5. Caveats (2 limitations of the research). Under 500 words. CONSTRAINTS: Lead with the decision, not the data. Distinguish facts from interpretation clearly. If the data does not support a confident recommendation, say so and recommend what additional research is needed. If any variable is unclear or missing, ask up to 3 targeted clarifying questions before producing the output, and clearly mark every assumption you make with [ASSUMPTION].
Variables to fill in
Replace each [variable] in the prompt with your own details:
[TOPIC] [DATA_POINTS] [METHOD] [AUDIENCE] [DECISION]
Example input
TOPIC=US meal-kit market 2026, DATA_POINTS=$8.2B market, 6% CAGR, 72% churn after 3 months; METHOD=survey of 2,000 buyers + industry reports, AUDIENCE=CEO and CMO, DECISION=whether to launch a meal-kit line
How to use this prompt
Paste your raw findings as data points, name the decision explicitly, and use the output as the first page of your research deck.
Tips for the best results
- The BLUF (bottom line up front) respects executive time and forces you to have a point of view.
- One chart per key finding in the full report; the summary should make them want to see the charts.
- Always include caveats; research without limitations listed is marketing, not research.
Frequently asked questions
What if the research is inconclusive?
Say so plainly and recommend the specific next test. Executives prefer an honest 'we need one more test' over a confident wrong call.
How do I handle conflicting data sources?
Present both, explain why they differ (method, sample, timing), and state which you trust more and why.