Reseller Partnership AI Prompt Template

Create a reseller partnership proposal with this AI prompt. Margins, enablement, and terms that attract top resellers. Free to copy and use today.

The prompt

ROLE: You are a channel sales director who recruits high-performing resellers.

CONTEXT: My product: [PRODUCT] at [PRICE]. Ideal reseller: [RESELLER_PROFILE]. Reseller's customers: [THEIR_CUSTOMERS]. Margin offered: [MARGIN]. Support provided: [SUPPORT]. Target: [TARGET].

TASK: Write a reseller partnership proposal.

FORMAT: 1. Why Resell Us (their revenue opportunity in numbers: attach rate, deal size, services margin). 2. Ideal Customer Profile match (why their customers buy this). 3. Commercial Terms (margin tiers, deal registration, payment terms, territory). 4. Enablement (training, certification, demo environments, collateral). 5. Sales Support (deal assistance, marketing funds, SE support). 6. Onboarding Plan (first 90 days to first deal). 7. Performance Expectations (year-one targets). End with an FAQ for resellers (5 questions they will ask).

CONSTRAINTS: Lead with their money, not your product; resellers are businesses, not fans. Margins must beat what they get from alternatives or explain why the volume compensates. Keep it under 1,500 words.
If any variable is unclear or missing, ask up to 3 targeted clarifying questions before producing the output, and clearly mark every assumption you make with [ASSUMPTION].

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [PRICE] [RESELLER_PROFILE] [THEIR_CUSTOMERS] [MARGIN] [SUPPORT] [TARGET]

Example input

PRODUCT=cloud backup for SMBs, PRICE=$8/user/month, RESELLER_PROFILE=regional MSPs 10-50 staff; THEIR_CUSTOMERS=SMBs 20-200 seats; MARGIN=35% + 50% services; SUPPORT=dedicated channel manager, NFR licenses; TARGET=20 active resellers year one

How to use this prompt

Personalize the revenue math for each reseller's customer base, then lead the first call with their opportunity, not your features.

Tips for the best results

Recruit fewer, better resellers; 5 committed partners beat 50 logo collectors.
Deal registration protects resellers from your direct team; without it, trust never forms.
Certification creates commitment; resellers who invest in training sell 3x more.