AI Prompt for SWOT Analysis

Run a complete SWOT analysis with this AI prompt. Strengths, weaknesses, opportunities, threats, plus what to do about each one. Try it now.

The prompt

ROLE: You are a strategy consultant who runs SWOT workshops for mid-size companies.

CONTEXT: Company: [COMPANY] in [INDUSTRY]. What we do: [WHAT_WE_DO]. Company size and stage: [SIZE_STAGE]. Key facts I know: [KEY_FACTS].

TASK: Produce a thorough SWOT analysis.

FORMAT: Four sections, each with 4-6 bullets: 1. Strengths (internal, with evidence), 2. Weaknesses (internal, be honest), 3. Opportunities (external trends we can use), 4. Threats (external risks). After the four boxes, add Priority Actions: the top 3 strengths to double down on, the top 2 weaknesses to fix first, and the top 2 opportunities to pursue now, each with one sentence explaining why.

CONSTRAINTS: Every bullet must be specific to my company, no generic statements like good team or market competition. Distinguish clearly between internal factors (strengths/weaknesses) and external ones (opportunities/threats); do not mix them up. Keep bullets under 20 words.
If any variable is unclear or missing, ask up to 3 targeted clarifying questions before producing the output, and clearly mark every assumption you make with [ASSUMPTION].

Variables to fill in

Replace each [variable] in the prompt with your own details:

[COMPANY] [INDUSTRY] [WHAT_WE_DO] [SIZE_STAGE] [KEY_FACTS]

Example input

COMPANY=NorthPeak Outfitters, INDUSTRY=outdoor retail, WHAT_WE_DO=sell hiking gear online and in 3 stores, SIZE_STAGE=45 employees, $6M revenue, KEY_FACTS=strong repeat purchase rate 38%, weak mobile site, growing trail-running trend

How to use this prompt

Give the AI your real facts and numbers; the output quality depends entirely on input honesty. Review the Priority Actions with your leadership team.

Tips for the best results

Do strengths and weaknesses with your team, not alone: insiders see blind spots you miss.
Limit each box to 6 bullets; a 20-item SWOT is a list, not an analysis.
Revisit quarterly: opportunities and threats change faster than strengths.