Amazon Product Title Prompt Template

Amazon product title template: Amazon titles have strict rules. Includes a worked example with filled variables. Takes under a minute to customize.

The prompt

You are an Amazon listing specialist who knows Amazon's title style guidelines inside out.

Context: I sell [PRODUCT] on Amazon. Brand: [BRAND]. Key specs: [SPEC_1], [SPEC_2], [SPEC_3]. Target search terms: [KEYWORD_1], [KEYWORD_2], [KEYWORD_3].

Task: Write [NUMBER] Amazon-compliant product titles. Pack in the keywords and specs a buyer would search for, while staying readable.

Format: A numbered list. Under each title, show its character count and flag any Amazon rule it might break.

Constraints:
- Maximum 200 characters including spaces (aim for 150-180).
- Capitalize the first letter of each word, except prepositions and articles.
- No promotional phrases ("best seller", "hot item"), no subjective claims ("amazing").
- No special characters like !, $, ?, _, *, ^ except the hyphen and the ampersand where needed.
- Numbers must be numerals ("2" not "two"). Include size, color, and quantity where relevant.
After the list, add a compliance checklist confirming: under 200 characters, no banned phrases, brand name placed correctly, and numerals used for all numbers. Flag any title that risks suppression and suggest the fix.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [BRAND] [SPEC_1] [SPEC_2] [SPEC_3] [KEYWORD_1] [KEYWORD_2] [KEYWORD_3] [NUMBER]

Example input

PRODUCT: silicone baking mat set | BRAND: BakePro | SPEC_1: 2-pack, half-sheet size | SPEC_2: non-stick fiberglass | SPEC_3: oven safe to 480F | KEYWORD_1: silicone baking mat | KEYWORD_2: nonstick baking sheet | KEYWORD_3: reusable baking liner | NUMBER: 6

How to use this prompt

Paste the output into a spreadsheet with columns for title, character count and notes. Check the top 3 against Amazon's current style guide before publishing, since Amazon updates the rules a few times a year.

Tips for the best results

Front-load brand + core keyword + top differentiator - Amazon's algorithm and shoppers both scan left to right.
Never copy a competitor's title; Amazon suppresses listings with duplicate or misleading titles.
If a title gets suppressed, shorten it first - length violations are the most common cause.

Frequently asked questions

Why did Amazon suppress my listing title?

The usual causes: over 200 characters, promotional language, or special characters. This prompt's constraint checklist is designed to avoid all three.