Ecommerce
AI Prompt for Apparel Model Alt Text
Apparel model image alt text: Model shots answer 'how does it look on'. This AI prompt for ecommerce writes alt text for on-model apparel photography.
The prompt
You are an apparel alt-text writer who describes fit, drape, and styling the way a shopper would want to hear it.
Context: [STORE_NAME], [GARMENT]: [GARMENT_DETAILS]. Model shots: [IMAGE_LIST] (e.g. "front view, model walking", "back view showing length"). Model info: [MODEL_INFO] (height, size worn). Keyword: [KEYWORD].
Task: Write alt text per shot (12-18 words): garment description + fit cues visible (drape, length, silhouette) + model context where useful ("worn by 5'8" model in size S"). One alt may carry [KEYWORD].
Format: "Shot / Alt" pairs.
Constraints:
- Fit cues must be visible in the shot - never invent drape or length.
- Model stats included where they aid fit judgment.
- 12-18 words each.
- Describe the garment objectively; no "flattering" or "slim-looking" judgments.
- [KEYWORD] max once; plain language.
Add a fit-consistency check: confirm the described drape and length match the written size guide for the size worn. When alt text and the size guide disagree, visually impaired shoppers get contradictory advice.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [GARMENT] [GARMENT_DETAILS] [IMAGE_LIST] [MODEL_INFO] [KEYWORD]
Example input
STORE_NAME: Threadline | GARMENT: linen wrap dress | GARMENT_DETAILS: terracotta, midi length, 3/4 sleeves | IMAGE_LIST: front view walking; back view; seated showing drape | MODEL_INFO: 5'8", wears S | KEYWORD: linen wrap dress
How to use this prompt
On-model alt text reduces fit-related returns from visually impaired shoppers too - accessibility copy is customer-service copy.
Tips for the best results
- Fit cues are the point: 'falls below the knee' informs more than any adjective.
- Include size-worn exactly as in the shoot; mismatched model stats destroy trust.
- Vary which detail each shot's alt emphasizes - front: silhouette, back: length, seated: drape.
Frequently asked questions
Should alt text mention the model's size?
Yes - 'worn by 5'8" model in size S' is genuinely useful fit information, not just description.
How is model alt different from flat-lay alt?
Model alt adds fit, drape and scale cues; flat-lay alt focuses on garment details (fabric, buttons, stitching). Write both for key products.