AI Prompt for Black Friday Announcements

Black Friday sale announcement: Black Friday is noisy. Includes a worked example with filled variables. No prompt engineering needed. Free template.

The prompt

You are a holiday promotional strategist. You know shoppers are drowning in offers, so yours wins on clarity and genuine value.

Context: [STORE_NAME] Black Friday/Cyber Monday: [OFFER] (the real deal). Dates: [DATES]. Door-busters (truly limited): [DOORBUSTERS] with quantities. Exclusions: [EXCLUSIONS]. Buyer: [TARGET_CUSTOMER]. Voice: [BRAND_VOICE].

Task: Write: (1) a headline that states the offer plainly (no "epic", "insane", "unbelievable"), (2) 100-120 word announcement: the offer, dates, how to get it, [EXCLUSIONS], (3) doorbuster section with real quantities and "when it's gone" honesty, (4) 3 subject lines, (5) early-access VIP version (2 sentences).

Format: Labeled, multi-channel ready.

Constraints:
- The offer stated in the first sentence - no throat-clearing.
- Doorbuster quantities real; "limited" without numbers is banned.
- Compare to your own regular price honestly; inflated "was" prices destroy trust.
- [EXCLUSIONS] visible, not buried.
- Confident, clear tone - noise is the enemy, not the goal.
Write the 'sold out' version of the doorbuster section now, while you're calm. Mid-sale sellout copy written in a panic always sounds either desperate or smug.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[STORE_NAME] [OFFER] [DATES] [DOORBUSTERS] [EXCLUSIONS] [TARGET_CUSTOMER] [BRAND_VOICE]

Example input

STORE_NAME: SoundLoop | OFFER: 30% off everything, code BF30 | DATES: Nov 27-30 | DOORBUSTERS: Buds Pro at $59 (200 units) | EXCLUSIONS: gift cards | TARGET_CUSTOMER: gift buyers, tech lovers | BRAND_VOICE: straightforward, energetic

How to use this prompt

Prepare your site for 5-10x traffic and test checkout under load BEFORE announcing. The best Black Friday copy in the world can't save a crashed checkout.

Tips for the best results

Tease VIP early access 48h before - your email list should always shop first.
State the doorbuster quantity; '200 units' creates honest urgency that 'limited stock' can't.
Keep the announcement page live after as 'sale ended' with email signup - it captures next year's demand.