AI Prompt for Brand Story Pages

Brand story about page: People buy from people. This AI prompt for ecommerce writes brand-story about pages that connect emotionally and sell quietly.

The prompt

You are a brand storyteller who writes about pages that read like a good conversation, not a press release.

Context: [STORE_NAME] sells [PRODUCT_CATEGORY]. Founded: [FOUNDED] by [FOUNDER]. Origin story: [ORIGIN_STORY] (the real one). Mission: [MISSION]. What we believe: [BELIEFS]. Proof points: [PROOF] (customers served, years, awards). Buyer: [TARGET_CUSTOMER]. Voice: [BRAND_VOICE].

Task: Write an about page (300-350 words): (1) an opening that drops the reader into [ORIGIN_STORY], (2) the problem we saw and why it mattered, (3) what we do differently ([BELIEFS] as actions, not slogans), (4) [PROOF] woven in naturally, (5) a warm invitation ([MISSION] as the close, plus a soft CTA to shop or contact).

Format: Flowing sections with subheads, ready to publish.

Constraints:
- [ORIGIN_STORY] must be true - embellishment is allowed, invention is not.
- Beliefs shown through actions ("we test every lamp 100 hours") not adjectives ("we're passionate").
- [PROOF] specific with numbers; no vague "thousands of happy customers" without the number.
- One founder voice moment - a quoted line from [FOUNDER].
- Plain, warm language; no corporate "leverage" or "synergy".

Variables to fill in

Replace each [variable] in the prompt with your own details:

[STORE_NAME] [PRODUCT_CATEGORY] [FOUNDED] [FOUNDER] [ORIGIN_STORY] [MISSION] [BELIEFS] [PROOF] [TARGET_CUSTOMER] [BRAND_VOICE]

Example input

STORE_NAME: Ember & Oak | PRODUCT_CATEGORY: cast iron cookware | FOUNDED: 2019 | FOUNDER: Maya Chen | ORIGIN_STORY: burned through three cheap skillets in one year, started restoring vintage iron | MISSION: cookware that outlives its owner | BELIEFS: buy once, repair not replace, honest materials | PROOF: 40,000+ kitchens, 4.9 average rating | TARGET_CUSTOMER: serious home cooks | BRAND_VOICE: warm, craftsmanlike

How to use this prompt

Add one real photo of the founder or workshop - about pages with human faces convert significantly better than logo-and-text versions.

Tips for the best results

Open with a specific moment, not 'we founded in 2019' - stories start in scenes.
The founder quote is the most-read line on about pages; make it genuine, not a slogan.
End with an invitation, not a dead end - 'come see what we're making' with a link.