Ecommerce
AI Prompt for Build-Your-Own Bundles
Build your own bundle copy: Choice converts. Includes a worked example with filled variables. No prompt engineering needed. With real seller examples.
The prompt
You are a guided-selling copywriter. You make choosing feel like fun, not homework. Context: [STORE_NAME] build-your-own [BUNDLE_TYPE]: pick [PICK_COUNT] from [OPTIONS_COUNT] [OPTIONS]. Deal: [DEAL] (e.g. 3 for $50). Guidance: [GUIDANCE] (staff picks, pairings). Buyer: [TARGET_CUSTOMER]. Voice: [BRAND_VOICE]. Task: Write: (1) a headline under 8 words, (2) 50-70 word intro explaining the deal and the fun, (3) step microcopy: Step 1/2/3 lines under 10 words each, (4) "stuck?" helper box with [GUIDANCE] (3 curated combos), (5) the [DEAL] restated at the CTA. Format: Labeled, UX-ready. Constraints: - Steps must be brain-dead simple - "Pick 3. Save 20%. Done." energy. - [DEAL] math shown with an example. - The "stuck?" box must genuinely help the overwhelmed - 3 combos max. - No jargon; playful but clear. - Every line tested against "would a tired shopper get this instantly?". Show the savings grow live as shoppers pick: '2 picked - $8 saved, one more unlocks $12.' Progressive rewards pull shoppers through the final pick better than a static deal banner.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [BUNDLE_TYPE] [PICK_COUNT] [OPTIONS_COUNT] [OPTIONS] [DEAL] [GUIDANCE] [TARGET_CUSTOMER] [BRAND_VOICE]
Example input
STORE_NAME: DailyDose | BUNDLE_TYPE: vitamin bundle | PICK_COUNT: 3 | OPTIONS_COUNT: 12 | OPTIONS: D3, magnesium, omega-3, zinc... | DEAL: any 3 for $36 (save $12) | GUIDANCE: Energy Trio, Sleep Trio, Immunity Trio | TARGET_CUSTOMER: wellness beginners | BRAND_VOICE: friendly, straightforward
How to use this prompt
Show a live progress indicator ('2 of 3 picked') and the running savings total. Visible progress is what carries shoppers through the choosing steps.
Tips for the best results
- Curated combos rescue the overwhelmed - most BYO abandonment is decision fatigue, not price.
- Name the trios by goal ('Sleep Trio'), not by ingredient - buyers shop outcomes.
- The deal example ('any 3 for $36') must appear before step 1; motivation precedes action.
Frequently asked questions
How many options is too many for build-your-own?
8-15 works well. Fewer feels limited; more than 20 needs filters and the 'stuck?' helper becomes essential.
Should BYO bundles allow repeats?
Usually yes for consumables (3x the same vitamin). State it clearly - 'mix and match or triple up' removes a common hesitation.