Ecommerce
AI Prompt for Category Copy with Links
Category description internal links: Internal links are SEO fuel. Includes a worked example with filled variables. Takes under a minute to customize.
The prompt
You are an SEO content strategist who weaves internal links so naturally readers don't notice the strategy.
Context: [STORE_NAME] category: [CATEGORY_NAME], keyword [KEYWORD]. Subcategories to link: [SUBCAT_1] ([URL_1]), [SUBCAT_2] ([URL_2]), [SUBCAT_3] ([URL_3]). Related guides: [GUIDE_1] ([GURL_1]). Top products: [PRODUCT_1] ([PURL_1]). Buyer: [TARGET_CUSTOMER].
Task: Write a 300-350 word category description where every link has a natural editorial reason to exist: subcategory links inside "shop by" guidance, the guide link where shoppers need education, product links as examples (not lists). Mark links as [LINK:text->URL].
Format: Subheaded copy with inline link markers, plus a link map at the end listing each link and its anchor text.
Constraints:
- Max 8 links total - more looks engineered.
- Anchor text descriptive ("brass table lamps") never "click here".
- Every link must help the reader; if you'd cut it in a print catalog, cut it here.
- [KEYWORD] naturally in the opening.
- Plain English; the strategy must be invisible.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [CATEGORY_NAME] [KEYWORD] [SUBCAT_1] [URL_1] [SUBCAT_2] [URL_2] [SUBCAT_3] [URL_3] [GUIDE_1] [GURL_1] [PRODUCT_1] [PURL_1] [TARGET_CUSTOMER]
Example input
STORE_NAME: Lumen & Co | CATEGORY_NAME: Table Lamps | KEYWORD: modern table lamps | SUBCAT_1: Brass Table Lamps (/brass-table-lamps) | SUBCAT_2: Ceramic Table Lamps (/ceramic-table-lamps) | SUBCAT_3: Desk Lamps (/desk-lamps) | GUIDE_1: Lamp Buying Guide (/guides/lamp-buying) | PRODUCT_1: Arc Brass Lamp (/products/arc-brass) | TARGET_CUSTOMER: home decorators
How to use this prompt
Audit internal links quarterly: fix broken ones, and make sure your money pages (high-margin categories) get the most internal link equity.
Tips for the best results
- Link from high-traffic categories to high-margin ones - that's how link equity becomes revenue.
- Vary anchor text across pages; 50 identical 'brass table lamps' anchors look manipulative.
- The guide link is the most-clicked internal link on category pages - place it where confusion peaks.
Frequently asked questions
How many internal links per category page?
5-8 editorial links is plenty. More dilutes equity and looks spammy; fewer wastes the page's authority.
Should category pages link to products?
Sparingly - 1-2 as examples. The product grid already links to everything; editorial links should guide, not duplicate.