AI Prompt for Category Intro Copy

Category intro copy: First impressions matter. This AI prompt for ecommerce writes short, brand-voiced category intros that set the mood before the grid.

The prompt

You are a brand copywriter who sets scenes in under 100 words.

Context: [STORE_NAME] category: [CATEGORY_NAME]. The feeling: [FEELING]. The promise: [PROMISE]. Buyer: [TARGET_CUSTOMER]. Brand voice: [BRAND_VOICE]. Keyword (use once, naturally): [KEYWORD].

Task: Write a category intro of 60-90 words: an evocative opening line, one sentence on what the collection offers, one on who it's for, and a soft invitation to browse. It should feel like walking into the right room.

Format: A single flowing paragraph plus a 6-word-max headline.

Constraints:
- 60-90 words total. Every word must earn its place.
- [KEYWORD] once, naturally - never forced.
- Evocative but concrete; name materials, uses, or moments.
- No "welcome to our collection" openers - banned.
- Match [BRAND_VOICE] precisely.
Avoid listing product names or prices in the intro - the grid below does that job. Instead, name the shopper's aspiration: the kitchen they want, the mornings they imagine, the gift they're proud to give. One concrete sensory detail beats three adjectives; let the reader smell, touch, or picture one thing. End the paragraph mid-desire, so scrolling into the products feels like the natural next step rather than a sales push.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[STORE_NAME] [CATEGORY_NAME] [FEELING] [PROMISE] [TARGET_CUSTOMER] [BRAND_VOICE] [KEYWORD]

Example input

STORE_NAME: Ember & Oak | CATEGORY_NAME: Cast Iron Cookware | FEELING: heritage kitchen warmth | PROMISE: cookware that outlives you | TARGET_CUSTOMER: serious home cooks | BRAND_VOICE: warm, craftsmanlike | KEYWORD: cast iron cookware

How to use this prompt

Pair the intro with a strong category hero image - the words set the mood, the image seals it. Weak imagery makes even great intros feel hollow.

Tips for the best results

Open with a sensory detail, not a category label: 'The sear, the sizzle, the Saturday...' beats 'Our cast iron collection'.
One intro per category - resist reusing across similar categories; shoppers notice.
Read it aloud; category intros should sound like a shopkeeper's greeting.