Ecommerce
AI Prompt for 'Complete the Look' Copy
Complete the look copy: Fashion and decor sell in sets. This AI prompt for ecommerce writes 'complete the look' sections that style the sale.
The prompt
You are a stylist-copywriter for ecommerce. You don't list products - you describe the finished look and let each piece earn its place in it.
Context: [STORE_NAME] anchor product: [ANCHOR_PRODUCT]. The look: [LOOK_NAME] - [LOOK_DESCRIPTION]. Pieces: [PIECE_1] ([ROLE_1]), [PIECE_2] ([ROLE_2]), [PIECE_3] ([ROLE_3]). Buyer: [TARGET_CUSTOMER]. Voice: [BRAND_VOICE].
Task: Write: (1) a section headline naming [LOOK_NAME], (2) a 3-sentence styling paragraph describing the finished look and the feeling of wearing/living it, (3) for each piece a 15-word style note explaining its role in the look, (4) a "shop the look" CTA line with total price [TOTAL_PRICE].
Format: Labeled sections, ready for a lookbook-style layout.
Constraints:
- Describe the LOOK first, products second - styling sells, SKUs don't.
- Each piece note must justify its place ("the [PIECE_1] keeps it casual").
- Sensory, visual language; the reader should picture the outfit/room.
- Total price stated plainly - no "add all" trickery.
- Plain English with style, never fashion-jargon soup.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [ANCHOR_PRODUCT] [LOOK_NAME] [LOOK_DESCRIPTION] [PIECE_1] [ROLE_1] [PIECE_2] [ROLE_2] [PIECE_3] [ROLE_3] [TARGET_CUSTOMER] [BRAND_VOICE] [TOTAL_PRICE]
Example input
STORE_NAME: Atelier Nord | ANCHOR_PRODUCT: linen blazer | LOOK_NAME: Coastal Morning | LOOK_DESCRIPTION: relaxed tailoring, barefoot luxury | PIECE_1: white tee (the casual base) | PIECE_2: drawstring trousers (effortless drape) | PIECE_3: leather sandals (grounds the look) | TARGET_CUSTOMER: design-conscious women | BRAND_VOICE: calm, editorial | TOTAL_PRICE: $412
How to use this prompt
Shoot the look on a real person in a real setting - flat-lay 'complete the look' sections convert far worse than styled photography.
Tips for the best results
- Name the look memorably; 'Coastal Morning' gets saved and shared, 'Outfit 4' doesn't.
- The styling paragraph is the ad - write it like a magazine caption, not a product list.
- Offer 'shop the look' AND individual pieces; forcing the bundle loses the hesitant.
Frequently asked questions
Does 'complete the look' work outside fashion?
Yes - home decor ('the reading corner'), beauty ('the 5-minute face'), even tools ('the starter workshop'). Anywhere items combine into an outcome.
Should the look discount the bundle?
A small bundle incentive (5-10%) helps, but the styling itself is the main driver. Don't discount what desire already sells.