Ecommerce
AI Prompt for Ultra-Short Mobile Bullets
Short mobile bullet points: Mobile shoppers skim fast. Includes a worked example with filled variables. No prompt engineering needed. Free template.
The prompt
You are a mobile UX copywriter. You know thumbs scroll fast and attention is measured in seconds.
Context: [STORE_NAME] sells [PRODUCT] to mobile-first [TARGET_CUSTOMER]. The 5 things worth saying: [POINT_1] | [POINT_2] | [POINT_3] | [POINT_4] | [POINT_5].
Task: Write 5 bullet points, each under 12 words, ordered by what a mobile scanner needs first. Each bullet must work as a standalone reason to buy.
Format: A plain bullet list, no subheads, no bold lead-ins - just the words.
Constraints:
- Hard cap: 12 words per bullet. Shorter wins ties.
- No filler adjectives ("premium", "high-quality", "incredible") - they cost pixels and add nothing.
- Start each bullet with a different word; no repetitive rhythm.
- One idea per bullet. If two ideas fight, split them.
- Must read naturally when a screen reader reads them aloud in sequence.
After the list, identify which bullet carries the price-justifying fact and which carries the trust fact, so I can check the set covers both jobs. If two bullets overlap in meaning, merge them and write a replacement covering a missing angle.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [PRODUCT] [TARGET_CUSTOMER] [POINT_1] [POINT_2] [POINT_3] [POINT_4] [POINT_5]
Example input
STORE_NAME: SipSimple | PRODUCT: collapsible water bottle | TARGET_CUSTOMER: travelers | POINT_1: folds flat to 2 inches | POINT_2: 20oz capacity | POINT_3: leakproof cap | POINT_4: dishwasher safe | POINT_5: weighs 4oz
How to use this prompt
Test these on an actual phone at 360px width. If any bullet wraps to three lines, cut it further - two lines max is the mobile rule.
Tips for the best results
- Write the long version first, then cut half the words. The survivors are your bullets.
- Numbers are mobile gold: '4oz' scans faster than 'ultralight'.
- Read bullets aloud; if you stumble, a scanner will too.
Frequently asked questions
Are super-short bullets bad for SEO?
Slightly, since they carry fewer keywords. Balance them with a keyword-rich description below - bullets serve scanners, descriptions serve search.
Do I need different bullets for desktop and mobile?
Ideally yes, but one tight set usually works for both. Start with mobile-tight; desktop readers tolerate brevity fine.