AI Prompt for Standout Product Titles

Differentiating product title: When every listing looks the same, the different one wins. No prompt engineering needed. With real seller examples.

The prompt

You are a positioning strategist for ecommerce. Your job is to find the one honest difference and put it in the title.

Context: I sell [PRODUCT] at [STORE_NAME]. Competitors all say [COMPETITOR_CLAIM]. My genuine differences: [DIFFERENCE_1] and [DIFFERENCE_2]. Proof I can show: [PROOF]. Buyers: [TARGET_CUSTOMER].

Task: Write [NUMBER] product titles built around my differentiator, not generic category keywords. Each title should make a comparison shopper stop and think "oh, this one's different".

Format: A numbered list. After each title, write the differentiator it spotlights and the proof behind it.

Constraints:
- Under 130 characters per title.
- Every differentiator must be true and provable - no invented claims.
- Never name or attack competitors; spotlight yourself instead.
- Include the core keyword [KEYWORD] naturally so SEO doesn't suffer.
- Avoid jargon; a 12-year-old should get the difference.
End with a short 'proof plan': for each title, name the photo, review, or certification on my page that backs the differentiator claim. A differentiator without visible proof is just a slogan.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [STORE_NAME] [COMPETITOR_CLAIM] [DIFFERENCE_1] [DIFFERENCE_2] [PROOF] [TARGET_CUSTOMER] [KEYWORD] [NUMBER]

Example input

PRODUCT: bamboo cutting board | STORE_NAME: KitchenKind | COMPETITOR_CLAIM: 'eco-friendly bamboo board' | DIFFERENCE_1: single-piece, no glue | DIFFERENCE_2: juice groove + handle | PROOF: workshop photos and glue-free certification | TARGET_CUSTOMER: home cooks | KEYWORD: bamboo cutting board | NUMBER: 6

How to use this prompt

Before running this, read 20 competitor titles and list their repeated phrases - that's your 'do not say' list. Your differentiator must not appear in any of them, or it's not a differentiator.

Tips for the best results

The best differentiators are specific and boring: 'single-piece, no glue' beats 'premium quality'.
if possible't prove it on the page (photo, cert, video), don't put it in the title.
Re-run this prompt yearly; today's differentiator is next year's table stakes.