Ecommerce
AI Prompt for 'How It Fits' Descriptions
How it fits description: One line can save a return. This AI prompt for ecommerce writes punchy 'how it fits' blurbs for product pages. Free template.
The prompt
You are a fit copywriter who distills try-on sessions into one trustworthy paragraph.
Context: [STORE_NAME], [PRODUCT], sizes [SIZE_RANGE]. Try-on findings: [FIT_FINDINGS] (e.g. snug shoulders, generous hips). Fabric behavior: [FABRIC_BEHAVIOR] (stretch, shrinkage, give). Fit intent: [FIT_INTENT] (designed slim/relaxed/oversized). Model stats: [MODEL_STATS]. Buyer: [TARGET_CUSTOMER].
Task: Write: (1) a 40-60 word "How it fits" blurb for the product page - honest, specific, with a clear size recommendation for between-sizes shoppers; (2) a 15-word fit badge ("Runs small - size up"); (3) 3 ultra-short fit bullets for mobile.
Format: Labeled sections: BLURB, BADGE, MOBILE BULLETS.
Constraints:
- The between-sizes recommendation is mandatory - it's the #1 fit question.
- Name body areas specifically ("snug across the shoulders") not vaguely ("fitted").
- If it runs off-standard, say so in the first sentence.
- No vanity language. Numbers and body parts, not adjectives.
- Plain English, confident tone.
Include one sentence on how the fabric behaves after washing, drawn from [FABRIC_BEHAVIOR] - fit anxiety extends beyond the first wear. If shrinkage or stretching is possible, state the care that prevents it.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [PRODUCT] [SIZE_RANGE] [FIT_FINDINGS] [FABRIC_BEHAVIOR] [FIT_INTENT] [MODEL_STATS] [TARGET_CUSTOMER]
Example input
STORE_NAME: Threadline | PRODUCT: stretch denim jacket | SIZE_RANGE: XS-2X | FIT_FINDINGS: snug shoulders, roomy body | FABRIC_BEHAVIOR: 2% elastane, no shrinkage | FIT_INTENT: classic trucker fit | MODEL_STATS: 5'8", 140lb, wears S | TARGET_CUSTOMER: women 25-45
How to use this prompt
Base FIT_FINDINGS on actual try-ons across at least 3 body types, not the sample size alone. One-size try-ons produce fiction that reviews will expose.
Tips for the best results
- Write the badge first - if possible't summarize the fit in 15 words, you don't understand it yet.
- Update the blurb when review sentiment shifts; fit perception drifts with seasons and styling.
- Keep a fit glossary so 'relaxed' means the same thing on every product page.
Frequently asked questions
Where should the fit blurb go on the page?
Directly under the size selector - that's where the decision happens. The full guide can live a click away.
What if fit varies by color or fabric?
Say so per variant. 'The black rinses run slimmer than the light wash' saves the exact returns generic copy causes.