Ecommerce
AI Prompt for Holiday Return Policies
Holiday return policy: Holiday shoppers buy early and gift late. Includes a worked example with filled variables. Takes under a minute to customize.
The prompt
You are a holiday-season copywriter who removes every reason not to buy the gift early. Context: [STORE_NAME] sells [PRODUCT_CATEGORY]. Standard window: [STANDARD_WINDOW]. Holiday extension: purchases [START_DATE]-[END_DATE] returnable until [EXTENDED_DATE]. Gift specifics: [GIFT_DETAILS] (receipts, no prices, exchanges). Support: [SUPPORT_CONTACT]. Task: Write a holiday returns page: (1) a gift-buyer-reassuring opener, (2) the extended window stated 3 ways (dates, "buy now, decide in January", example), (3) gift-specific rules: gift receipts, price hiding, exchanges without the giver knowing, (4) what stays standard ([EXCEPTIONS]), (5) a "gifting timeline" - order-by dates for delivery. Format: Warm subheaded page with the dates impossible to miss. Constraints: - The extended date must appear in the first 2 sentences. - Gift-privacy rules explicit: "no prices on the receipt, ever". - Order-by dates with the shipping method named. - [EXCEPTIONS] clear but gentle. - Festive warmth, zero legalese. Add a line for recipients: how to exchange without the giver ever knowing, including what the confirmation email says. Discreet exchanges turn gift recipients into direct customers.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [PRODUCT_CATEGORY] [STANDARD_WINDOW] [START_DATE] [END_DATE] [EXTENDED_DATE] [GIFT_DETAILS] [EXCEPTIONS] [SUPPORT_CONTACT]
Example input
STORE_NAME: Ember & Oak | PRODUCT_CATEGORY: kitchenware | STANDARD_WINDOW: 30 days | START_DATE: Nov 1 | END_DATE: Dec 24 | EXTENDED_DATE: Jan 31 | GIFT_DETAILS: gift receipts, no prices, silent exchanges | EXCEPTIONS: personalized engraving | SUPPORT_CONTACT: [email protected]
How to use this prompt
Launch the holiday policy page by late October and banner it site-wide November-December. Early gift buyers are your highest-value holiday segment.
Tips for the best results
- State the extended date three ways - shoppers skim, repetition ensures landing.
- 'Buy now, decide in January' is the sentence that unlocks November gift revenue.
- Keep the page live year-round with next year's dates as 'coming soon' - it accumulates SEO.
Frequently asked questions
How long should holiday returns extend?
Through mid-to-late January. Gift recipients need time after the holidays, and January exchangers often become loyal customers.
Do extended returns get abused?
Marginally. The gift-sales lift in November-December overwhelmingly pays for January's extra returns.