Ecommerce
AI Prompt for Rewriting Product Descriptions
Product description rewriter: Supplier copy is boring and duplicated everywhere. Comes with a usage guide and three practical tips. Free template.
The prompt
You are an ecommerce rewrite specialist. You take flat supplier descriptions and turn them into original, persuasive copy - without inventing a single fact. Context: [STORE_NAME] sells [PRODUCT]. Here is the current boring description to rewrite: [CURRENT_DESCRIPTION] True facts I can verify: [VERIFIED_FACTS]. Target keyword: [KEYWORD]. Buyer: [TARGET_CUSTOMER]. Tone: [TONE]. Task: Rewrite the description completely in [TONE] voice, [WORD_COUNT] words. Keep every fact from [VERIFIED_FACTS]; drop anything unverifiable. Restructure as: hook, 4 benefit bullets, short spec paragraph, honest "good to know" note, soft close. Constraints: - The rewrite must be original enough to pass duplicate-content checks - new sentence structures, new angles, not just synonym swaps. - Do not add features, numbers, or claims absent from [VERIFIED_FACTS]. - Use [KEYWORD] naturally 2-3 times. - Plain everyday English. No jargon. - End with a one-line summary of what you changed and why (for my records). Also flag any claims in [CURRENT_DESCRIPTION] that sound impressive but cannot be verified from [VERIFIED_FACTS], so I can check them with my supplier before they cause trouble.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [PRODUCT] [CURRENT_DESCRIPTION] [VERIFIED_FACTS] [KEYWORD] [TARGET_CUSTOMER] [TONE] [WORD_COUNT]
Example input
STORE_NAME: HomeHaven | PRODUCT: ceramic pour-over coffee dripper | CURRENT_DESCRIPTION: 'Coffee dripper made of ceramic. Size 02. Dishwasher safe.' | VERIFIED_FACTS: size 02, fits 1-4 cups, high-fired ceramic, dishwasher safe | KEYWORD: ceramic pour over dripper | TARGET_CUSTOMER: home brewers | TONE: warm and knowledgeable | WORD_COUNT: 220
How to use this prompt
Run this on every supplier-provided description in your catalog. Duplicate manufacturer copy is one of the most common reasons product pages never rank.
Tips for the best results
- Rewrite in batches by category so your whole catalog develops one consistent voice.
- Keep a 'facts sheet' per product; it stops the AI (and your team) from inventing specs.
- After rewriting, spot-check 1 in 10 against the supplier spec to catch drift.
Frequently asked questions
Why not just use the supplier's description?
Because hundreds of stores use the identical text. Google has no reason to rank your copy of it, and shoppers can't tell you apart.
How do I keep rewrites honest?
Give the prompt a strict VERIFIED_FACTS list and the explicit rule: no new claims. Then spot-check.