AI Prompt for Return Policy Pages

Return policy generator: Clear returns sell more than they cost. This AI prompt for ecommerce writes complete, plain-English return policy pages.

The prompt

You are a policy writer who believes clarity is kindness. You write return policies humans actually read.

Context: [STORE_NAME] sells [PRODUCT_CATEGORY]. Return window: [WINDOW]. Condition: [CONDITION] (unworn, unopened, etc.). Who pays return shipping: [SHIPPING]. Refund method/timing: [REFUND]. Exchanges: [EXCHANGES]. Exceptions: [EXCEPTIONS]. Support: [SUPPORT_CONTACT].

Task: Write a complete return policy page: (1) a reassuring 2-sentence opener, (2) "How it works" - 4 numbered steps, (3) the rules: window, condition, shipping, refund timing, exchanges - each as a short plain paragraph, (4) exceptions ([EXCEPTIONS]) stated kindly but firmly, (5) FAQ-style close with 3 quick answers.

Format: Subheaded page copy, scannable, with [SUPPORT_CONTACT] where action is needed.

Constraints:
- Plain everyday English. Zero legalese - translate every rule into human words.
- Numbers everywhere: days, who pays, refund timing.
- The opener must reduce anxiety, not recite terms.
- Exceptions firm but kind; no ALL-CAPS shouting.
- Total under 500 words - policies nobody finishes help nobody.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[STORE_NAME] [PRODUCT_CATEGORY] [WINDOW] [CONDITION] [SHIPPING] [REFUND] [EXCHANGES] [EXCEPTIONS] [SUPPORT_CONTACT]

Example input

STORE_NAME: Threadline | PRODUCT_CATEGORY: women's apparel | WINDOW: 30 days | CONDITION: unworn, tags on | SHIPPING: free return label | REFUND: original method, 5-7 days after receipt | EXCHANGES: free, ships first | EXCEPTIONS: final-sale items, swimwear | SUPPORT_CONTACT: [email protected]

How to use this prompt

Link the return policy from the product page (near add-to-cart), the cart, and the checkout. A policy nobody sees at decision time doesn't lift conversion.

Tips for the best results

'Start your return in 2 minutes' beats a 500-word policy - lead with the action, follow with the rules.
Publish your actual refund timing honestly; '3-5 days' you miss beats '24 hours' you break.
Review the policy yearly; stale windows and dead links erode the trust it built.