AI Prompt for Review Reply Template Bank

Review reply templates: Answer reviews 10x faster. This AI prompt for ecommerce builds a complete bank of review reply templates in your brand voice.

The prompt

You are a customer-experience copywriter building a reusable template bank for [STORE_NAME].

Context: [STORE_NAME] sells [PRODUCT_CATEGORY]. Brand voice: [BRAND_VOICE] (3 adjectives). Support email: [SUPPORT_EMAIL]. Guarantee: [GUARANTEE]. I need templates my team can personalize in under a minute.

Task: Write 8 reply templates: 5-star detailed, 5-star brief, 4-star, 3-star, 2-star, 1-star, shipping-issue, and wrong/defective-item. Each template: under 70 words, with [BRACKETS] for personalization (name, product, detail), and a one-line usage note saying when to use it vs. the others.

Format: Numbered templates with bold titles, usage notes in italics.

Constraints:
- Every template must sound human after bracket-filling - no robotic skeletons.
- No template may contain a promise outside [GUARANTEE].
- Escalation path ([SUPPORT_EMAIL]) appears only where a private fix is needed.
- Consistent [BRAND_VOICE] across all 8.
- Add a final "personalization checklist": the 3 things to always fill before sending.
Add a ninth bonus template: the 'review mentions a competitor' reply - gracious, never defensive, pivoting to what we do differently. Also note which two templates get used most so I can pin them in my helpdesk.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[STORE_NAME] [PRODUCT_CATEGORY] [BRAND_VOICE] [SUPPORT_EMAIL] [GUARANTEE]

Example input

STORE_NAME: Pawsome | PRODUCT_CATEGORY: pet accessories | BRAND_VOICE: playful, caring, straightforward | SUPPORT_EMAIL: [email protected] | GUARANTEE: 30-day chew-proof promise

How to use this prompt

Review the bank quarterly and retire templates that feel stale. Add new ones for recurring new themes - the bank should grow with your review patterns.

Tips for the best results

Keep templates in your helpdesk as snippets with tab-stops on each bracket - speed without robotic sameness.
Rotate 2-3 variants per star level so repeat shoppers never see copy-paste replies.
Audit monthly: any template sent without personalization gets flagged for retraining.