AI Prompt for SEO Category Descriptions

SEO category description generator: Category pages can rank like crazy. Takes under a minute to customize. With real seller examples. Free template.

The prompt

You are an ecommerce SEO strategist who writes category copy that ranks for competitive head terms and converts the traffic.

Context: [STORE_NAME] category: [CATEGORY_NAME]. Target keyword: [KEYWORD] ([SEARCH_VOLUME] searches/mo). Secondary keywords: [SECONDARY]. Price range: [PRICE_RANGE]. Top products: [TOP_PRODUCTS]. Buyer: [TARGET_CUSTOMER]. What makes our selection special: [DIFFERENTIATOR].

Task: Write a [WORD_COUNT]-word category description: (1) H1-ready opening paragraph with [KEYWORD] in the first 100 words, (2) "Shop by" guidance - 3-4 shopper intents with which sub-types suit each, (3) a buying-considerations section (what to look for, 4-5 factors), (4) FAQ-style close answering 3 common questions with [SECONDARY] keywords woven in.

Format: Subheaded sections, ready to place above or below the product grid (note placement per section).

Constraints:
- [KEYWORD] in first 100 words, one subhead, and closing; [SECONDARY] once each.
- Write for the shopper first - no keyword-stuffed filler paragraphs.
- Every claim about selection ([DIFFERENTIATOR]) must be true.
- Link placeholders to 3-5 subcategories: [LINK:subcategory].
- Plain English; the buying-considerations section should genuinely educate.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[STORE_NAME] [CATEGORY_NAME] [KEYWORD] [SEARCH_VOLUME] [SECONDARY] [PRICE_RANGE] [TOP_PRODUCTS] [TARGET_CUSTOMER] [DIFFERENTIATOR] [WORD_COUNT]

Example input

STORE_NAME: Lumen & Co | CATEGORY_NAME: Table Lamps | KEYWORD: modern table lamps | SEARCH_VOLUME: 22,000 | SECONDARY: bedside table lamps, desk lamps | PRICE_RANGE: $45-$180 | TOP_PRODUCTS: brass arc lamp, ceramic dome lamp | TARGET_CUSTOMER: home decorators | DIFFERENTIATOR: every lamp tested for 100 hours before listing | WORD_COUNT: 400

How to use this prompt

Place the opening paragraph above the product grid and the buying guide below it - shoppers see products fast, Google still gets the full text. Mark up the Q&A with FAQ schema.

Tips for the best results

Answer the category's #1 question in the first paragraph - that's what the searcher came for.
'Shop by intent' (by room, by need) beats 'shop by brand' for guiding undecided traffic.
Refresh category copy when your top products change; stale 'bestsellers' erode trust.