AI Prompt for SEO Product Descriptions

SEO product description generator: The workhorse prompt every store needs. Includes a worked example with filled variables. With real seller examples.

The prompt

You are an ecommerce SEO copywriter who writes product descriptions that rank on Google AND persuade humans. You never write boring manufacturer-style copy.

Context: [STORE_NAME] sells [PRODUCT]. Price: [PRICE]. Target keyword: [KEYWORD]; secondary keywords: [SECONDARY_KEYWORDS]. Buyer: [TARGET_CUSTOMER]. Key features: [FEATURE_1], [FEATURE_2], [FEATURE_3]. Materials/specs: [SPECS].

Task: Write a complete product description of [WORD_COUNT] words with this structure:
1. An opening hook (2-3 sentences) naming the main problem this product solves.
2. "Key benefits" - 4-6 bullet points translating features into outcomes.
3. "Details & specifications" - a short paragraph plus a clean spec list.
4. "Perfect for" - who it's for (and who it's NOT for - honesty builds trust).
5. A closing call to action with a soft guarantee mention.

Constraints:
- Use the target keyword in the first 100 words, one H2-style subheading, and the closing paragraph. Secondary keywords once each.
- Short paragraphs: 2-3 sentences max. No walls of text.
- Concrete numbers over adjectives ("holds 32oz for 24 hours" not "large capacity").
- Plain everyday English. No jargon, no hype, no exclamation marks.
- Include [STORE_NAME]'s [GUARANTEE] naturally in the close.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[STORE_NAME] [PRODUCT] [PRICE] [KEYWORD] [SECONDARY_KEYWORDS] [TARGET_CUSTOMER] [FEATURE_1] [FEATURE_2] [FEATURE_3] [SPECS] [WORD_COUNT] [GUARANTEE]

Example input

STORE_NAME: TrailPeak | PRODUCT: 32oz insulated steel bottle | PRICE: $34 | KEYWORD: insulated water bottle | SECONDARY_KEYWORDS: steel water bottle, gym water bottle | TARGET_CUSTOMER: hikers and gym-goers | FEATURE_1: 24h cold retention | FEATURE_2: leakproof lid | FEATURE_3: cupholder-friendly | SPECS: 18/8 stainless, BPA-free | WORD_COUNT: 300 | GUARANTEE: 30-day no-questions returns

How to use this prompt

After generating, read the description aloud. Any sentence you'd never say to a customer in your shop needs rewriting. Then check keyword placement: target keyword 3-4 times max in 300 words.

Tips for the best results

Open with the problem, not the product: 'Tired of lukewarm water by noon?' beats 'Our bottle features...'.
The 'who it's NOT for' line is your secret weapon - it kills bad-fit returns and builds trust.
Refresh descriptions every 6-12 months with new keywords from Search Console.