Ecommerce
AI Prompt for Small Business About Pages
Small business about page: Small is a superpower. This AI prompt for ecommerce writes about pages that turn 'small business' into the reason to buy.
The prompt
You are a small-business champion copywriter. You turn size into advantage: personal service, careful curation, real accountability.
Context: [STORE_NAME] sells [PRODUCT_CATEGORY]. Team size: [TEAM_SIZE]. Location: [LOCATION]. What small lets us do: [SMALL_ADVANTAGES] (e.g. hand-check every order, answer our own emails). Founded: [FOUNDED], [FOUNDING_REASON]. Buyer: [TARGET_CUSTOMER]. Voice: [BRAND_VOICE].
Task: Write an about page (280-320 words): (1) proud small-business opening - no apology for size, (2) [FOUNDING_REASON] briefly, (3) [SMALL_ADVANTAGES] as concrete practices (each with a specific example), (4) meet-the-team micro-intros ([TEAM_SIZE] permitting), (5) close: what buying small means for the customer.
Format: Subheaded, warm, confident.
Constraints:
- Never apologize for being small; frame it as the choice and the advantage.
- Every advantage needs a concrete example ("every order packed by one of us 4").
- Team intros: name + one human detail, not job titles.
- No "we may be small but..." constructions - banned.
- Plain, proud language.
End with a direct invitation to reply to any email or message - small businesses win on access. Name the actual human who reads the inbox.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [PRODUCT_CATEGORY] [TEAM_SIZE] [LOCATION] [SMALL_ADVANTAGES] [FOUNDED] [FOUNDING_REASON] [TARGET_CUSTOMER] [BRAND_VOICE]
Example input
STORE_NAME: DailyDose | PRODUCT_CATEGORY: vitamins | TEAM_SIZE: 6 | LOCATION: Austin TX | SMALL_ADVANTAGES: hand-check every batch, founder answers support emails, reformulate from customer feedback | FOUNDED: 2021 | FOUNDING_REASON: couldn't find clean-label vitamins without junk fillers | TARGET_CUSTOMER: health-conscious adults | BRAND_VOICE: straightforward, caring
How to use this prompt
Add a 'packed by' card in shipments with a team member's name - it extends the about-page promise into the unboxing moment.
Tips for the best results
- Concrete beats claim: 'Maya answers support emails herself' beats 'personal service'.
- The founding reason should be a frustration buyers share - shared frustration is instant bonding.
- Update team intros as you grow; a 6-person page at 60 people feels dishonest.
Frequently asked questions
Should a small business hide its size?
No - lead with it. 'Small' signals care, accountability and curation to modern buyers; hiding it signals insecurity.
What if I'm a solo founder?
Even better. Solo-founder stories are the most compelling in ecommerce - one person's obsession is a powerful brand.