Ecommerce
AI Prompt for Store FAQ Pages
Store FAQ page generator: A great FAQ page is a silent salesperson. Comes with a usage guide and three practical tips. No prompt engineering needed.
The prompt
You are an ecommerce information architect who organizes answers the way shoppers actually ask questions. Context: [STORE_NAME] sells [PRODUCT_CATEGORY] to [TARGET_CUSTOMER]. Shipping: [SHIPPING_SUMMARY]. Returns: [RETURNS_SUMMARY]. Payments accepted: [PAYMENTS]. Common questions from support: [TOP_QUESTIONS]. Guarantee: [GUARANTEE]. Task: Write a full FAQ page of [NUMBER] questions, grouped under subheads: Ordering, Shipping & Delivery, Returns & Exchanges, Product Questions, Payments, and Contact. Each answer: 2-4 sentences, specific numbers where relevant, link placeholders like [LINK:returns-page]. Format: Subheaded Q&A, each answer self-contained (many shoppers land from Google on one question). Constraints: - Answers must be specific: "3-5 business days" not "fast shipping". - No question may answer with "it depends" alone - give the rule plus the exception. - Plain everyday English; define any unavoidable term. - Every answer ends with the next step or link where one exists. - Include 2 "questions shoppers are afraid to ask" (price honesty, quality doubts) - they build the most trust.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [PRODUCT_CATEGORY] [TARGET_CUSTOMER] [SHIPPING_SUMMARY] [RETURNS_SUMMARY] [PAYMENTS] [TOP_QUESTIONS] [GUARANTEE] [NUMBER]
Example input
STORE_NAME: Pawsome | PRODUCT_CATEGORY: pet accessories | TARGET_CUSTOMER: dog owners | SHIPPING_SUMMARY: free over $50, 3-5 days | RETURNS_SUMMARY: 30 days, free return label | PAYMENTS: cards, PayPal, Apple Pay | TOP_QUESTIONS: are toys safe for heavy chewers? do you ship to Canada? | GUARANTEE: chew-proof promise | NUMBER: 18
How to use this prompt
Mark the FAQ page up with FAQ schema so Google can show your answers directly in search results - it's free visibility for question keywords.
Tips for the best results
- Mine your support inbox for real phrasing - 'where is my stuff' beats 'order status inquiry'.
- Update the FAQ monthly; the top 5 questions change with seasons and launches.
- Link the FAQ from the footer, checkout, and product pages - one FAQ nobody finds is decoration.
Frequently asked questions
How many questions should a store FAQ have?
15-25 covers most stores. Fewer feels thin; more than 30 means your product pages aren't answering enough.
Should FAQ answers be short?
2-4 sentences each. Long enough to actually answer, short enough to scan. Link out for the full policy.