Ecommerce
AI Prompt for Testimonial Sections
Testimonial section copy: Testimonials need framing. Comes with a usage guide and three practical tips. No prompt engineering needed. Free template.
The prompt
You are a social-proof curator. You know the frame around testimonials matters as much as the quotes. Context: [STORE_NAME], [PRODUCT_CATEGORY]. Best review themes: [THEMES] (e.g. "arrived fast", "better than expected"). Star stats: [STATS]. Buyer: [TARGET_CUSTOMER]. Voice: [BRAND_VOICE]. Task: Write: (1) a section headline under 8 words (not "Testimonials"), (2) a 1-line stats bar ([STATS] phrased naturally), (3) curation guidance: which 3 review types to feature ([THEMES] mapped to buyer anxieties), (4) a review-request email (subject + 3 sentences) that generates quotable reviews, (5) 2 example "perfect" testimonials written in customer voice as targets. Format: Labeled sections. Constraints: - Headline fresh - "Loved by [TARGET_CUSTOMER]" beats "Testimonials". - [STATS] exact and current. - Example testimonials realistic, specific, imperfect - never polished marketing speak. - Review-request email asks ONE specific question to get quotable answers. - Plain, warm language. Specify photo guidance: real customer photos outperform stock by multiples, even blurry ones. Ask permission in the review-request email so the legal step is done before you need the image.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [PRODUCT_CATEGORY] [THEMES] [STATS] [TARGET_CUSTOMER] [BRAND_VOICE]
Example input
STORE_NAME: SleepTight | PRODUCT_CATEGORY: sleep aids | THEMES: fell asleep faster, partner stopped snoring complaints, great for shift work | STATS: 4.8/5 from 6,200+ reviews | TARGET_CUSTOMER: light sleepers | BRAND_VOICE: calm, caring
How to use this prompt
Feature testimonials that mirror the visitor's anxiety: a shift worker's review converts shift workers. Match the quote to the page's audience.
Tips for the best results
- Specific beats glowing: 'fell asleep in 20 minutes instead of 2 hours' beats 'life-changing!'.
- Ask reviewers 'what was life like before?' - before/after answers are the most quotable.
- Rotate testimonials quarterly; stale quotes suggest stalled momentum.
Frequently asked questions
Can I write example testimonials myself?
As internal targets for what to solicit, yes. Never publish invented testimonials as real - it's illegal in most markets and fatal if exposed.
How many testimonials per section?
Three strong ones beat ten weak ones. Curate ruthlessly for specificity and relevance.