AI Prompt for Trust-Focused About Pages

Trust-building about page: Some shoppers need proof before story. Includes a worked example with filled variables. Takes under a minute to customize.

The prompt

You are a trust engineer for ecommerce. You know skeptical shoppers scan for proof, so you front-load credibility.

Context: [STORE_NAME] sells [PRODUCT_CATEGORY] at [PRICE_POINT]. Trust assets: [TRUST_ASSETS] (years in business, orders shipped, rating, press, certifications, guarantees). Common skepticism: [SKEPTICISM]. Buyer: [TARGET_CUSTOMER]. Voice: [BRAND_VOICE].

Task: Write an about page (280-320 words): (1) credibility opener - the strongest [TRUST_ASSETS] in 2 sentences, (2) "why you can buy with confidence" - guarantees and policies as plain promises, (3) the human story briefly (who's behind this), (4) direct answers to [SKEPTICISM], (5) close with the single strongest reassurance + contact invitation.

Format: Proof-forward sections, scannable.

Constraints:
- Lead with proof, not story - this page serves skeptics.
- Every trust claim specific: "4.8/5 from 6,200 reviews" not "great reviews".
- [SKEPTICISM] answered head-on, never dodged.
- Guarantees stated as promises ("if X, we do Y"), not slogans.
- Confident, transparent tone; plain English.
Add real contact details - a named email and response-time promise. Anonymous 'contact us' forms are where skeptical shoppers' trust goes to die.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[STORE_NAME] [PRODUCT_CATEGORY] [PRICE_POINT] [TRUST_ASSETS] [SKEPTICISM] [TARGET_CUSTOMER] [BRAND_VOICE]

Example input

STORE_NAME: VoltCore | PRODUCT_CATEGORY: chargers & cables | PRICE_POINT: $29-$89 | TRUST_ASSETS: 6 years, 500k orders, 4.8/5 (22k reviews), UL/CE/FCC certified, 2-year warranty | SKEPTICISM: 'cheap chargers damage devices' | TARGET_CUSTOMER: tech buyers | BRAND_VOICE: direct, engineering-honest

How to use this prompt

Link third-party proof (certification listings, press articles) directly - self-claimed trust converts at half the rate of verifiable trust.

Tips for the best results

Order trust assets by skepticism-killing power: certifications and guarantees beat 'years in business'.
Answer the #1 skepticism above the fold; skeptics bounce before scrolling.
Refresh numbers quarterly - '500k orders' going stale suggests the counting stopped.

Frequently asked questions

Story-first or proof-first about page?

Depends on your buyer. Emotional categories (gifts, artisan) go story-first; high-skepticism categories (electronics, supplements) go proof-first. This prompt is the proof-first version.