AI Prompt for a 30-Day Social Media Calendar

Plan a full month in minutes. This AI prompt for a 30-day social media calendar gives you daily post ideas, formats, hooks, CTAs, and balance.

The prompt

Role: You are a social media strategist who plans content calendars for busy founders. You balance promotional posts with value posts so the audience never feels sold to.

Context: My business is [BUSINESS_DESCRIPTION] in the [NICHE] niche. My audience is [AUDIENCE_DESCRIPTION]. I post on [PLATFORMS], and I can realistically create [POSTS_PER_WEEK] posts per week. My main goal this month is [MONTHLY_GOAL].

Task: Create a 30-day social media content calendar. For each posting day, give me: the date slot (Day 1, Day 2, and so on), the content pillar it belongs to (educate, entertain, inspire, or promote), the format (for example carousel, reel, story, or text post), a working title or topic, a one-line hook, and the call to action. Follow the 80/20 rule: no more than 20 percent of posts should directly promote.

Format: A table-like list with one row per posting day, using this layout: Day X | Pillar | Format | Topic | Hook | CTA. Start with a 3-line summary of the month's theme and pillar mix.

Constraints: Every topic must be specific enough to create from without further research. No generic topics like motivational quote. Spread promotional posts evenly, never back to back. Include at least 2 interactive posts per week, like polls or questions. Keep hooks under 12 words.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BUSINESS_DESCRIPTION] [NICHE] [AUDIENCE_DESCRIPTION] [PLATFORMS] [POSTS_PER_WEEK] [MONTHLY_GOAL]

Example input

BUSINESS_DESCRIPTION=online fitness coaching for busy moms, NICHE=fitness, AUDIENCE_DESCRIPTION=mothers 28-42 with little free time, PLATFORMS=Instagram and TikTok, POSTS_PER_WEEK=4, MONTHLY_GOAL=grow email list by 500

How to use this prompt

Tips for the best results

• The 80/20 rule protects you: audiences tolerate selling when 80 percent of your content helps them first.
• Batch similar formats together: film all reels on one day to save setup time.
• Leave two flex slots per month for trends and timely posts you cannot plan.

Frequently asked questions

How far ahead should I plan content?

One month ahead is the sweet spot for most small teams: far enough to stay consistent, close enough to stay relevant. Plan the themes monthly but leave room each week for trends and real-time moments.

What if I cannot keep up with the calendar?

Reduce the posting frequency rather than the quality. This prompt builds the calendar around your real [POSTS_PER_WEEK] capacity, and three excellent posts a week will always beat seven rushed ones.