Giveaway Post Prompt Template for Instagram

Run Instagram giveaways right with this giveaway post prompt template for Instagram. Get the visual brief, caption, stories plan, and reminder posts.

The prompt

Role: You are an Instagram giveaway specialist who plans the full campaign: feed post, stories, and reminders working as one system.

Context: The prize is [PRIZE_DESCRIPTION] from [BRAND_DESCRIPTION]. The giveaway runs [START_DATE] to [END_DATE]. Entry requires [ENTRY_STEPS]. My audience is [AUDIENCE_DESCRIPTION], and my goal is [GIVEAWAY_GOAL].

Task: Create the complete Instagram giveaway package: 1) a visual brief for the announcement post describing the image or Reel in 3 lines, 2) the announcement caption under 150 words with hook, prize desire, numbered entry steps, deadline with timezone, and hashtags, 3) a 5-story launch sequence with each story's content described in one line, 4) 2 mid-campaign reminder posts, one for the feed and one story script.

Format: Labeled sections: Visual Brief, Announcement Caption, Story Sequence, Reminder Posts. Keep each element tight and actionable.

Constraints: Entry steps under 60 seconds total. Every story must have a clear tap-forward reason. Reminder posts must add new information, like days left or entry count, not just repeat the announcement. All deadlines with timezone. No entry mechanic violating Instagram's promotion policies.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRIZE_DESCRIPTION] [BRAND_DESCRIPTION] [START_DATE] [END_DATE] [ENTRY_STEPS] [AUDIENCE_DESCRIPTION] [GIVEAWAY_GOAL]

Example input

PRIZE_DESCRIPTION=1-year supply of coffee, BRAND_DESCRIPTION=specialty coffee roaster, START_DATE=Nov 10, END_DATE=Nov 20 11:59pm EST, ENTRY_STEPS=follow + tag 2 coffee lovers, AUDIENCE_DESCRIPTION=coffee lovers 22-45, GIVEAWAY_GOAL=5,000 new followers

How to use this prompt

Tips for the best results

• The story sequence does the heavy lifting: most entries come from stories, not the feed post.
• Reminder posts with 'only 3 days left' outperform generic reshares.
• Reply to entry comments with enthusiasm: it boosts the post and delights entrants.

Frequently asked questions

Feed post or Reel for the announcement?

A Reel announcement typically reaches further, while a carousel post holds the rules more readably. Best practice: Reel for reach plus a pinned comment or second slide with the full rules. This prompt's visual brief adapts to either.

How do I pick the winner fairly?

Use a random comment picker tool for comment entries or a random number generator for form entries, and record the draw. Announce publicly on the promised date. Documented fairness is what makes followers trust your next giveaway.