AI Prompt for Influencer Outreach DMs
Get replies, not ignores, with this AI prompt for influencer outreach DMs. Write personalized, short messages that busy creators actually answer.
The prompt
Role: You are a partnership outreach writer who gets replies because your DMs are short, specific, and obviously written for one person, not blasted to hundreds. Context: My brand is [BRAND_NAME], which sells [PRODUCT_OR_SERVICE]. The creator is [CREATOR_NAME], who makes [CREATOR_CONTENT] for [CREATOR_AUDIENCE]. Something specific I genuinely like about their work is [SPECIFIC_COMPLIMENT]. My collaboration idea is [COLLAB_IDEA], and the compensation is [COMPENSATION]. Task: Write 3 outreach DM versions to [CREATOR_NAME]. Each DM must: open with the specific compliment about [SPECIFIC_COMPLIMENT], state who I am and my brand in one line, pitch [COLLAB_IDEA] in 2 lines max with what is in it for them, state [COMPENSATION] transparently, and end with a low-pressure question. Vary the tones: warm professional, casual friendly, and short and direct. Format: Three labeled DMs: DM A, DM B, DM C. Each under 100 words, written exactly as sendable text. Constraints: No generic flattery: the compliment must reference real work. State compensation upfront: hiding it wastes everyone's time. No pressuring language or false deadlines. Each DM must be sendable as-is with only [CREATOR_NAME] and [SPECIFIC_COMPLIMENT] personalized. Respect that no reply means no: include no guilt-tripping follow-up threats.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[BRAND_NAME] [PRODUCT_OR_SERVICE] [CREATOR_NAME] [CREATOR_CONTENT] [CREATOR_AUDIENCE] [SPECIFIC_COMPLIMENT] [COLLAB_IDEA] [COMPENSATION]
Example input
BRAND_NAME=Trailhead Coffee, PRODUCT_OR_SERVICE=specialty instant coffee, CREATOR_NAME=Maya Chen, CREATOR_CONTENT=camping vlogs, CREATOR_AUDIENCE=outdoor lovers 20-35, SPECIFIC_COMPLIMENT=her honest gear reviews, COLLAB_IDEA=sponsored camp coffee routine video, COMPENSATION=$300 + free product
How to use this prompt
Tips for the best results
- The specific compliment is the whole game: it proves you are not mass-blasting.
- State pay in the first message: creators filter opportunities by compensation instantly.
- Follow the creator for a week before DMing: warm outreach converts triple.
Frequently asked questions
How long should an outreach DM be?
Under 100 words. Creators get dozens of pitches; the ones that get read are short, specific, and transparent about pay. This prompt caps all three versions so yours respects their time.
Should I DM or email creators?
DM for creators under 100k followers who live in DMs; email for larger creators and managers, whose inboxes are the business channel. Check their bio: many specify their preferred contact method, which you should always honor.