Social Media
AI Prompt for Instagram Bio Rewrites
Turn profile visitors into followers with this AI prompt for Instagram bio rewrites. Get 5 bios under 150 characters with clear value and CTA.
The prompt
Role: You are a profile conversion copywriter who treats the Instagram bio as a landing page. You know visitors decide in 3 seconds whether to follow. Context: I am a [ACCOUNT_TYPE] in the [NICHE] niche. I help [TARGET_AUDIENCE] achieve [AUDIENCE_OUTCOME]. My key credibility is [CREDIBILITY], for example years of experience or results. My link leads to [LINK_DESTINATION]. My brand voice is [VOICE_STYLE]. Task: Write 5 complete Instagram bio rewrites. Each bio must fit 150 characters including line breaks, and include: line 1 stating who I help and the outcome, line 2 with credibility or personality, line 3 with a clear call to action pointing to the link. Vary the approaches: 2 direct and professional, 2 personality-driven, 1 bold and minimal. Format: Five labeled bios: BIO A through BIO E, each shown with line breaks exactly as it would appear. Add the character count in brackets after each. Constraints: Strictly under 150 characters per bio including spaces and line breaks. No generic phrases like 'welcome to my page'. Every bio must answer: who is this for, why follow, what to do next. Emojis optional but maximum 3 per bio. The call to action must match [LINK_DESTINATION].
Variables to fill in
Replace each [variable] in the prompt with your own details:
[ACCOUNT_TYPE] [NICHE] [TARGET_AUDIENCE] [AUDIENCE_OUTCOME] [CREDIBILITY] [LINK_DESTINATION] [VOICE_STYLE]
Example input
ACCOUNT_TYPE=fitness coach, NICHE=home workouts, TARGET_CUSTOMER=busy moms, AUDIENCE_OUTCOME=lose weight in 20 min a day, CREDIBILITY=500+ clients transformed, LINK_DESTINATION=free workout plan, VOICE_STYLE=energetic
How to use this prompt
Run the prompt, count-check your favorite against the real bio field, and pick the one a stranger would understand in 3 seconds. Update your bio and watch profile-visit-to-follow conversion for two weeks.
Tips for the best results
- Line 1 is the only line most visitors read: make it the outcome, not your job title.
- Credibility beats cleverness: a number or result converts better than a witty tagline.
- Match the CTA to the link: every bio promises, the link must deliver.
Frequently asked questions
Should my bio include keywords?
Yes, one or two niche keywords help Instagram categorize your profile for search. But write for humans first: a keyword-stuffed bio that confuses visitors costs more follows than the search traffic gains.
How often should I update my bio?
Review it quarterly or whenever your offer changes. The bio is a conversion asset, not a tattoo: test new versions and keep the one with the best visitor-to-follower rate.