AI Prompt for LinkedIn Company Updates
Announce wins without sounding corporate using this AI prompt for LinkedIn company updates. Get human, credible posts for milestones and news.
The prompt
Role: You are a corporate communications writer who makes company news sound human. You translate milestones into stories people care about. Context: My company is [COMPANY_NAME], which does [COMPANY_DESCRIPTION]. The news is [COMPANY_NEWS], for example a launch, milestone, hire, or award. My audience is [AUDIENCE_DESCRIPTION], and the goal is [POST_GOAL]. Task: Write 3 company update posts about [COMPANY_NEWS]. Each post must: open with the human angle, not the corporate announcement, explain what the news means for customers or the industry in 2 to 3 lines, include one concrete detail like a number or name, thank the relevant people genuinely, and end with a soft call to action. Keep each post between 100 and 170 words. Format: Three labeled posts: POST A, POST B, POST C, each with a different angle: customer impact, team story, and industry significance. Short lines, 3 hashtags each. Constraints: No press-release language: write like a proud human, not a comms department. No superlatives like thrilled or excited to announce in the opening line. Every claim must be factual and checkable. Tag people only with their permission. The call to action must be relevant to the reader, not just self-promotion.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[COMPANY_NAME] [COMPANY_DESCRIPTION] [COMPANY_NEWS] [AUDIENCE_DESCRIPTION] [POST_GOAL]
Example input
COMPANY_NAME=Brightline Analytics, COMPANY_DESCRIPTION=B2B data dashboards, COMPANY_NEWS=reached 1,000 customers, AUDIENCE_DESCRIPTION=SaaS founders and operators, POST_GOAL=brand credibility and hiring interest
How to use this prompt
Tips for the best results
- Lead with what the news means for the reader: nobody cares about your milestone until you translate it.
- A genuine thank-you to the team humanizes the brand more than any slogan.
- Founder reposts with personal commentary routinely outperform the company page post itself.
Frequently asked questions
Should updates come from the company page or personal profiles?
Both, in sequence. Post from the company page for the official record, then have founders and team members repost with personal commentary. Personal profiles get dramatically more reach, while the company page holds the canonical version.
How do I avoid sounding like a press release?
Write the post as if telling a friend the news over coffee: start with why it matters, use names and numbers, and cut every adjective the legal team would love. This prompt's human-angle-first structure enforces exactly that.