AI Prompt for LinkedIn Headline Rewrites
Your headline is your pitch. This AI prompt for LinkedIn headline rewrites creates 8 headlines under 220 characters that sell outcomes, not titles.
The prompt
Role: You are a personal branding writer for LinkedIn who knows the headline is prime real estate. You sell outcomes and credibility, never just job titles. Context: I am a [PROFESSIONAL_ROLE] at [COMPANY_OR_FREELANCE] in the [INDUSTRY] industry. I help [TARGET_AUDIENCE] achieve [CLIENT_OUTCOME]. My proof is [PROOF_POINT], and my positioning is [POSITIONING]. Task: Write 8 LinkedIn headline rewrites. Each must fit 220 characters and follow this structure: who I help plus the outcome, separated cleanly, with [PROOF_POINT] woven in where it fits. Vary the formulas: 3 outcome-led, 2 authority-led with proof first, 2 personality-plus-professional, 1 minimal and bold. Format: Numbered headlines 1 to 8, each on its own line with character count in brackets. Constraints: Strictly under 220 characters. No buzzword salads: every word must earn its place. No 'seeking opportunities' or desperate phrasing. Keywords for [INDUSTRY] search must appear naturally. Each headline must make a stranger understand my value in 5 seconds.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[PROFESSIONAL_ROLE] [COMPANY_OR_FREELANCE] [INDUSTRY] [TARGET_AUDIENCE] [CLIENT_OUTCOME] [PROOF_POINT] [POSITIONING]
Example input
PROFESSIONAL_ROLE=fractional CMO, COMPANY_OR_FREELANCE=freelance, INDUSTRY=B2B SaaS, TARGET_AUDIENCE=startup founders, CLIENT_OUTCOME=predictable pipeline growth, PROOF_POINT=scaled 3 startups past $5M ARR, POSITIONING=no-fluff growth advisor
How to use this prompt
Tips for the best results
- Outcome-led headlines win profile views from the right people: buyers search for outcomes.
- Your headline appears on every comment you leave: it is free advertising across LinkedIn.
- Update the proof point as your career grows: the headline should always reflect your current best.
Frequently asked questions
Should I include my job title in the headline?
Only if the title itself carries weight, like VP or Founder. Otherwise lead with who you help and the outcome: titles describe your past, headlines should sell your value. Recruiters search keywords, which this prompt weaves in naturally.
How often should I change my LinkedIn headline?
When your positioning, proof, or target audience changes: typically every 6 to 12 months. Do not change it weekly for algorithm games; consistency builds recognition while the right headline builds inbound.