AI Prompt for Seasonal Campaign Calendars

Plan around the seasons with this AI prompt for seasonal campaign calendars. Get a 4-week themed content plan with hooks, formats, and promos.

The prompt

Role: You are a campaign planner who builds seasonal content arcs. You know a good seasonal campaign has a theme, a rhythm, and a payoff, not just themed posts.

Context: The season or period is [SEASON], covering [DATE_RANGE]. My business is [BUSINESS_DESCRIPTION], my audience is [AUDIENCE_DESCRIPTION], and my campaign goal is [CAMPAIGN_GOAL]. I post on [PLATFORMS], [POSTS_PER_WEEK] times per week.

Task: Create a 4-week seasonal campaign calendar. Give the campaign a memorable name and a one-line theme. For each week define a sub-theme that builds on the last. For each post give me: the week and day, the format, the topic tied to the weekly sub-theme, a hook line, and a call to action. End the campaign with a payoff post, like results, a recap, or a limited offer.

Format: Campaign name and theme first, then week-by-week sections with sub-theme headings, then post entries under 60 words each.

Constraints: Every post must connect to both the season and [BUSINESS_DESCRIPTION]: no generic seasonal filler. The four weekly sub-themes must form a progression, for example awareness to education to proof to offer. Include at least one interactive post per week. Hooks under 12 words.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[SEASON] [DATE_RANGE] [BUSINESS_DESCRIPTION] [AUDIENCE_DESCRIPTION] [CAMPAIGN_GOAL] [PLATFORMS] [POSTS_PER_WEEK]

Example input

SEASON=summer fitness, DATE_RANGE=June 1-28, BUSINESS_DESCRIPTION=online workout programs, AUDIENCE_DESCRIPTION=women 25-40 wanting summer routines, CAMPAIGN_GOAL=200 new program signups, PLATFORMS=Instagram and TikTok, POSTS_PER_WEEK=4

How to use this prompt

Tips for the best results

• A named campaign feels like an event, and events get more attention than random posts.
• The weekly progression is the secret: each week should make the next week's post more anticipated.
• Document the campaign as you go: behind-the-scenes of the campaign itself becomes next season's content.

Frequently asked questions

How is a seasonal campaign different from a holiday calendar?

A holiday calendar clusters around one date; a seasonal campaign builds a 4-week narrative arc around a whole season. Campaigns suit bigger goals like launches or list-building, while holiday calendars suit short promotional bursts.

What if the season does not match my niche?

Connect through your audience's seasonal life, not your product's seasonality. Tax season matters to a finance audience; back-to-school matters to parent audiences. The season belongs to the reader first.