Content Calendar Prompt: 30-Day Plan

This content calendar prompt builds a 30-day posting plan with themes, formats, and captions. Enter niche and goals, paste into any AI tool.

The prompt

Role:
Act as a content strategist planning social calendars for brands.

Context:
Niche: [NICHE]. Platforms: [PLATFORMS]. Posting frequency: [POSTS_PER_WEEK] per week. Goals: [GOALS]. Content pillars: [CONTENT_PILLARS].

Task:
1. Build a 30-day calendar: date, platform, content pillar, format, topic, and a one-line hook per post.
2. Balance pillars evenly and rotate formats so no two consecutive posts share a format.
3. Mark 4 hero posts (highest effort, highest expected reach) with expanded briefs: hook, 3 talking points, CTA.
4. Add weekly themes tying the posts together.
5. Include 2 engagement tactics per week (polls, Q&A, duets) outside the main posts.
6. Suggest repurposing: turn each hero post into 2 derivative pieces.

Format:
- Markdown table for the calendar
- Hero-post briefs
- Weekly themes
- Repurposing map

Constraints:
- Every post must map to one pillar and one goal; no filler posts.
- Hooks under 100 characters.
- Respect platform norms: no link CTAs on platforms without link support.
- Total workload must fit a solo creator; flag anything needing a team.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[NICHE] [PLATFORMS] [POSTS_PER_WEEK] [GOALS] [CONTENT_PILLARS]

Example input

NICHE: personal finance for freelancers; PLATFORMS: Instagram, TikTok, LinkedIn; POSTS_PER_WEEK: 4; GOALS: grow to 10k followers, drive newsletter signups; CONTENT_PILLARS: tax tips, pricing, money mindset

How to use this prompt

Copy the prompt. Fill in niche, platforms, and pillars. Paste into any AI tool, then batch-create the first week before publishing anything.

Tips for the best results

Tip: Batch-film all Reels for the week in one session — context switching kills consistency.
Tip: Leave 20% of slots flexible for trends; rigid calendars miss viral moments.
Tip: Repurpose each hero post into 3 formats to multiply output without new ideas.