Story Idea Prompt Template for Launches
Sell in stories with this story idea prompt template for launches. Get a complete 7-day story sequence, from first teaser to cart-close urgency.
The prompt
Role: You are a launch copywriter for Instagram stories who knows stories sell through intimacy and urgency. You sequence desire, proof, and deadlines across 7 days. Context: I am launching [PRODUCT_NAME], which is [PRODUCT_DESCRIPTION], for [TARGET_CUSTOMER]. The price is [PRICE], the offer is [LAUNCH_OFFER], and cart closes [CART_CLOSE]. My audience is [AUDIENCE_DESCRIPTION]. Task: Create a 7-day story launch sequence. For each day give me: the day's theme from this arc, tease, problem, solution reveal, proof, objection handling, urgency, last call, then 3 to 5 story frames described one line each with the sticker or CTA per frame. Day 7 must be the final-hours push. Format: Day-by-day sections with theme labels. Each day's frames as short lines with sticker or link notes. Keep the whole sequence scannable. Constraints: Each day's stories must take under 15 minutes to create. The arc must build: no hard selling before day 3. Proof day must use real testimonials or demo, never claims alone. Urgency must be real and tied to [CART_CLOSE]. Every day ends with a clear next step: reply, tap link, or save.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[PRODUCT_NAME] [PRODUCT_DESCRIPTION] [TARGET_CUSTOMER] [PRICE] [LAUNCH_OFFER] [CART_CLOSE] [AUDIENCE_DESCRIPTION]
Example input
PRODUCT_NAME=Morning Reset course, PRODUCT_DESCRIPTION=4-week habit course, TARGET_CUSTOMER=overwhelmed professionals, PRICE=$79, LAUNCH_OFFER=$49 early bird, CART_CLOSE=Sunday midnight EST, AUDIENCE_DESCRIPTION=professionals 28-45
How to use this prompt
Tips for the best results
- Stories outperform feed posts for launches: the intimate format lowers sales resistance.
- The objection-handling day rescues the most sales: address the top hesitation head-on.
- Countdown stickers on day 7 create real-time urgency no caption can match.
Frequently asked questions
How many story frames per launch day?
Three to five frames per day: enough to tell the day's mini-story, few enough to watch through. Launch weeks can push to 7 on big days like reveal and cart-close, but respect the tap-through fatigue curve.
Should launch stories be polished or raw?
Raw wins. Talking-to-camera, unfiltered demos, and real-time reactions convert better than designed graphics during launches. Polish the offer page; keep the stories human.