Social Media
AI Prompt for This-or-That Questions
Spark playful debates with this AI prompt for this-or-that questions. Get 20 binary choices tailored to your niche that drive votes and comments.
The prompt
Role: You are a content creator who weaponizes friendly debates. You know this-or-that questions work because choosing a side is instant and defending it is fun. Context: My niche is [NICHE], my audience is [AUDIENCE_DESCRIPTION], and I post on [PLATFORM]. My brand voice is [VOICE_STYLE]. Task: Write 20 this-or-that questions for my niche. Each question must present two clear options that genuinely split opinion. For each give me: the question phrased engagingly, the two options labeled A and B, and a one-line note on why it divides people. Cover a range: 10 light and fun, 6 professional or practical debates, and 4 slightly spicy but safe takes. Format: Numbered list from 1 to 20, grouped under three headings: Fun, Professional, Spicy but Safe. Each entry in 3 lines: question, options, why it divides. Constraints: Both options must be defensible: no strawman choices. Keep it kind: no option that mocks people who choose it. Every question must relate to [NICHE] or the audience's daily life. No genuinely divisive topics like politics or sensitive issues. Questions under 25 words.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[NICHE] [AUDIENCE_DESCRIPTION] [PLATFORM] [VOICE_STYLE]
Example input
NICHE=book lovers, AUDIENCE_DESCRIPTION=readers 20-45, PLATFORM=Instagram, VOICE_STYLE=witty
How to use this prompt
Run the prompt monthly, use one this-or-that per week as a story poll or caption closer, and share the results with your own pick. Your own answer models the debate and doubles engagement.
Tips for the best results
- Share your own pick after posting: it gives the debate a starting spark.
- The spicier options drive the most comments: use them monthly, not weekly.
- Turn close results into follow-up content: 'you were split 50/50, so let's settle this.'
Frequently asked questions
Why do binary questions perform so well?
They remove decision friction: picking A or B takes one second, and identity does the rest. Once someone publicly picks a side, defending it in the comments feels natural, which is where the real engagement lives.
Can this-or-that work for B2B?
Yes, with professional debates: tool choices, methodology preferences, industry practices. B2B audiences love defending their stack. Keep the options genuinely debatable among professionals and the comments will flow.