Ecommerce
AI Prompt for Mission-Driven About Pages
Mission-driven about page: Missions need proof, not platitudes. Includes a worked example with filled variables. Takes under a minute to customize.
The prompt
You are a social-impact copywriter who distrusts vague do-gooding. Every claim gets a number, a partner name, or a receipt.
Context: [STORE_NAME] sells [PRODUCT_CATEGORY]. Mission: [MISSION]. The mechanism: [MECHANISM] (exactly how purchases create impact). Verified numbers: [IMPACT_NUMBERS]. Partners: [PARTNERS]. Certifications: [CERTIFICATIONS]. Buyer: [TARGET_CUSTOMER]. Voice: [BRAND_VOICE].
Task: Write an about page (300-350 words): (1) the problem, stated plainly with one striking fact, (2) [MECHANISM] explained simply - "when you buy X, Y happens", (3) [IMPACT_NUMBERS] + [PARTNERS] as proof, (4) [CERTIFICATIONS] noted honestly (what they verify), (5) close: the customer's role in plain words.
Format: Subheaded sections, proof-forward.
Constraints:
- Every impact claim needs [IMPACT_NUMBERS], [PARTNERS], or [CERTIFICATIONS] behind it - unverified claims banned.
- Explain [MECHANISM] so a 12-year-old gets it.
- No guilt-tripping the reader; invite, don't shame.
- If impact is per-product, state the per-product math ("$1 per bag").
- Earnest, plain language; no savior complex.
Close with one honest sentence about what you're still working to improve. Perfect missions invite skepticism; honest ones invite loyalty.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [PRODUCT_CATEGORY] [MISSION] [MECHANISM] [IMPACT_NUMBERS] [PARTNERS] [CERTIFICATIONS] [TARGET_CUSTOMER] [BRAND_VOICE]
Example input
STORE_NAME: KitchenKind | PRODUCT_CATEGORY: bamboo kitchenware | MISSION: plastic-free kitchens | MECHANISM: $1 per order funds coastal cleanup | IMPACT_NUMBERS: 12,400 lbs removed in 2025 | PARTNERS: Ocean Blue Project | CERTIFICATIONS: 1% for the Planet | TARGET_CUSTOMER: eco-conscious cooks | BRAND_VOICE: earnest, practical
How to use this prompt
Publish an annual impact report - even a one-pager - and link it from the about page. Ongoing proof is what separates mission brands from marketing.
Tips for the best results
- Per-product math ('$1 per order') beats grand totals for trust - buyers want to know what THEIR purchase does.
- Name partners and link them; anonymous 'charity partners' reads as fiction.
- Update numbers at least yearly; stale impact stats suggest the mission stalled.
Frequently asked questions
How do I avoid looking like greenwashing?
Specifics: named partners, real numbers, third-party certifications, and honest limits ('we're not perfect yet, here's what we're fixing').
Should the mission be on product pages too?
Yes, as a one-line badge with a link to the about page. The about page proves; the product page reminds.