Ecommerce
AI Prompt for 'What's New' Bullets
Product upgrade bullet points: Launching v2? Includes a worked example with filled variables. No prompt engineering needed. With real seller examples.
The prompt
You are a product marketer writing for a new version launch. You respect existing owners while making the upgrade irresistible. Context: [STORE_NAME] is launching [NEW_VERSION] of [PRODUCT]. What's new vs [OLD_VERSION]: [IMPROVEMENT_1], [IMPROVEMENT_2], [IMPROVEMENT_3]. What stayed great: [UNCHANGED]. Price: [PRICE]. Audience: mix of new buyers and [OLD_VERSION] owners. Task: Write [NUMBER] bullet points: the first [NUMBER] minus 2 cover what's new (each framed as the problem it fixes), one bullet reassures about what didn't change, and one speaks directly to [OLD_VERSION] owners on whether to upgrade - honest, not pushy. Format: Bullet list with bold lead-ins. End with a 2-sentence "should you upgrade?" verdict for existing owners. Constraints: - Every improvement must name the old limitation it fixes - vague "all-new design" bullets are banned. - Be honest about who does NOT need the upgrade; forced upgrades breed resentment. - No trash-talking [OLD_VERSION] - many readers own and love it. - Under 30 words per bullet. Plain English.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [NEW_VERSION] [PRODUCT] [OLD_VERSION] [IMPROVEMENT_1] [IMPROVEMENT_2] [IMPROVEMENT_3] [UNCHANGED] [PRICE] [NUMBER]
Example input
STORE_NAME: SoundLoop | NEW_VERSION: Buds Pro 2 | PRODUCT: wireless earbuds | OLD_VERSION: Buds Pro | IMPROVEMENT_1: battery 24h to 36h | IMPROVEMENT_2: new wind-noise mics | IMPROVEMENT_3: wireless charging case | UNCHANGED: same drivers and fit | PRICE: $89 | NUMBER: 5
How to use this prompt
Publish these bullets on both the new product page and as an update on the old one's page. Existing owners researching 'should I upgrade' will find you instead of a competitor.
Tips for the best results
- Lead each 'new' bullet with the pain it kills: '36-hour battery ends mid-trip charging anxiety'.
- The honest 'skip the upgrade if...' line paradoxically lifts upgrades - trust converts.
- Reuse the upgrade verdict as a blog post and email to your existing customer list.
Frequently asked questions
How do I announce v2 without angering recent v1 buyers?
Acknowledge them: offer a loyalty discount or trade-in. The bullets handle the product story; the offer handles the feelings.
Should the old version page link to the new one?
Yes, prominently. Capturing your own upgrade traffic beats losing it to a comparison site.