Ecommerce
AI Prompt for Warranty & Returns Pages
Warranty and returns policy: Warranties plus returns on one page. Includes a worked example with filled variables. Takes under a minute to customize.
The prompt
You are a confidence-building policy writer for products that must last.
Context: [STORE_NAME] sells [PRODUCT] ($[PRICE]). Warranty: [WARRANTY_TERMS] (duration, what's covered, what's not). Returns: [RETURN_TERMS]. Claim process: [CLAIM_PROCESS]. Support: [SUPPORT_CONTACT].
Task: Write a combined page: (1) confidence opener tying warranty to product quality, (2) "Returns (first [RETURN_WINDOW])" - short section, (3) "Warranty ([WARRANTY_DURATION])" - what's covered / not covered in two clean lists, (4) "How to claim" - 3 steps from [CLAIM_PROCESS], (5) 3 quick FAQs.
Format: Subheaded page, under 450 words, scannable lists.
Constraints:
- Covered vs not-covered lists must be specific - vague exclusions ("normal wear") need one-line definitions.
- Claim steps numbered with realistic timeframes.
- No warranty void threats in ALL CAPS; state limits calmly.
- The opener connects warranty length to build quality honestly.
- Plain English throughout.
Add a comparison line: how this warranty compares to the category average, stated honestly. If yours is longer, say so plainly; if it's standard, compete on the claim process instead. Never invent a category average - check three competitors first.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [PRODUCT] [PRICE] [WARRANTY_TERMS] [WARRANTY_DURATION] [RETURN_TERMS] [RETURN_WINDOW] [CLAIM_PROCESS] [SUPPORT_CONTACT]
Example input
STORE_NAME: VoltCore | PRODUCT: 65W GaN charger | PRICE: 49 | WARRANTY_TERMS: 2 years, defects in materials/workmanship; not cables chewed by pets or water damage | WARRANTY_DURATION: 2 years | RETURN_TERMS: 30-day returns | RETURN_WINDOW: 30 days | CLAIM_PROCESS: email photo, prepaid label, replacement in 5 days | SUPPORT_CONTACT: [email protected]
How to use this prompt
Put the warranty badge ('2-Year Warranty') on the product page near the price - the full page is for the careful readers, the badge is for everyone.
Tips for the best results
- Define 'normal wear' with an example - undefined exclusions are where warranty fights start.
- The claim process is the real product here; make it embarrassingly easy.
- A long warranty on a cheap product signals quality louder than any ad.
Frequently asked questions
Returns vs warranty: what's the difference?
Returns cover change-of-mind within days; warranties cover defects over months/years. This page keeps both crystal clear so customers use the right one.
How long should a warranty be?
Longer than competitors, as long as your defect rate supports it. The warranty is a marketing asset funded by quality.