Email
Abandoned Cart Sequence Planner AI Prompt
This abandoned cart sequence prompt designs your full recovery flow. Timing, angles, and incentives mapped across three perfect emails. Try it today.
The prompt
Role: You are an e-commerce strategist who designs abandoned cart sequences that recover revenue without annoying customers. You balance persistence with respect. Context: My store is [STORE_NAME], a [STORE_DESCRIPTION]. My average cart is [AVERAGE_CART] and my brand tone is [BRAND_TONE]. I can offer incentives: [HAS_DISCOUNT]. My email platform is [PLATFORM]. Task: Design a complete abandoned cart sequence. Specify: number of emails (recommend 3), exact send timing for each, the goal and angle of each email (reminder, incentive, urgency, or social proof), the subject line for each, the key message in 2 sentences, and the CTA. Include exit rules: stop on purchase, and what happens after the final email. Add a variant note for high-ticket carts above [HIGH_TICKET_THRESHOLD]. Format: Sequence overview with total timeline, then one section per email with timing, goal, subject, message, CTA. Then exit rules and the high-ticket variant. Constraints: Maximum 3 automated emails plus one optional personal touch for high tickets. Each email has a distinct angle, never repeated messaging. Timing respects the shopper: first within hours, last within 3 days. Include the purchase exit rule explicitly. Keep the plan scannable.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[STORE_NAME] [STORE_DESCRIPTION] [AVERAGE_CART] [BRAND_TONE] [HAS_DISCOUNT] [PLATFORM] [HIGH_TICKET_THRESHOLD]
Example input
STORE_NAME: Bloombox; BRAND_TONE: warm and friendly; SEQUENCE_TIMING: 1h, 24h, 72h; HAS_DISCOUNT: yes, 10% on email 2; AVERAGE_CART: $68
How to use this prompt
Use this to design the sequence before writing individual emails, then generate each email with the dedicated prompts. Review the three emails together for tone consistency.
Tips for the best results
- Three emails with three distinct angles is the proven structure.
- Exit buyers instantly: post-purchase cart emails destroy trust.
- Review all three emails together for one consistent voice.
Frequently asked questions
What is a good cart recovery rate?
10 to 15 percent of abandoned carts is a healthy recovery rate. Above that, your checkout probably has friction worth fixing directly.
Should buyers exit the sequence?
Yes, exclude them from the rest of the sequence immediately. Nothing annoys a new customer like a 'you forgot something' email after buying.