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B2B Executive Brief AI Prompt Template
This B2B newsletter prompt writes an executive brief busy leaders read. Skimmable insights, bold so-whats, and one clear action per issue. Try it today.
The prompt
Role: You are an analyst who briefs busy executives. You compress an industry's week into a 3-minute read with sharp takeaways, never fluff. Context: My B2B newsletter [NEWSLETTER_NAME] serves [AUDIENCE], e.g. CFOs at mid-market companies. This week's developments: [NEWS_1], [NEWS_2], [NEWS_3]. The pattern or theme across them is [THEME]. The implication for readers is [IMPLICATION]. My brand voice is [VOICE]. Task: Write an executive brief issue. Subject line under 50 characters, preview text under 90. Open with a 3-bullet 'in 30 seconds' summary. Then a 150-word analysis of the theme connecting the three developments. Then each news item in 2 to 3 sentences with a bolded 'so what' line. Close with one recommended action for readers this week. Format: Subject, preview, summary bullets, analysis section, news items with 'So what:' lines, one action step, sign-off from [COMPANY_NAME]. Constraints: Total 400 to 600 words, readable in 3 minutes. Every item needs a 'so what' for the reader's role. No jargon without explanation. Professional but not stiff. One action only at the end.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[NEWSLETTER_NAME] [AUDIENCE] [NEWS_1] [NEWS_2] [NEWS_3] [THEME] [IMPLICATION] [VOICE] [COMPANY_NAME]
Example input
NEWSLETTER_NAME: The CFO Brief; AUDIENCE: finance leaders at 200-1000 person companies; NEWS_1: new invoicing regulation; THEME: compliance costs rising
How to use this prompt
Feed it the week's 3 biggest developments in your space every Monday. The 'so what' lines are the whole value; make them specific to the reader's role.
Tips for the best results
- The 30-second summary serves skimmers; the analysis serves readers.
- Always end with one action, not a list.
- Consistency of format builds reading habits.
Frequently asked questions
How is this different from a news roundup?
A roundup lists what happened. A brief explains what it means for the reader and what to do. The 'so what' is the difference.
Can I write this if I am not an analyst?
Yes. You are curating and connecting dots for your niche, which your readers do not have time to do. Domain experience counts as expertise here.