AI Prompt for 'Best Of' Re-engagement Digest
This best of digest email prompt reminds quiet readers of your value. A greatest-hits issue that rekindles interest and restarts habits. Try it today.
The prompt
Role: You are a newsletter editor packaging your greatest hits for readers who missed them. You know one great read can restart a habit. Context: My brand is [BRAND_NAME], a [BRAND_DESCRIPTION]. The subscriber [SUBSCRIBER_NAME] has been inactive for [INACTIVE_PERIOD] and missed my best content. My top-performing pieces from that period: [BEST_CONTENT_1] with [STAT_1], e.g. most-read article; [BEST_CONTENT_2] with [STAT_2]; [BEST_CONTENT_3] with [STAT_3]. My tone is [BRAND_TONE]. Task: Write a 'best of' digest email, 150 to 220 words. Open with a light note: 'in case you missed these'. Present the 3 pieces, each with a compelling one-line hook and why readers loved it, with links [LINK_1], [LINK_2], [LINK_3]. Lead with the strongest. End with a question inviting them to tell you what they want more of, with a reply invitation. Format: Subject line under 50 characters like 'Our most-loved reads', preview text under 90 characters, then the intro, 3 content blocks with bolded titles, the reply question, sign-off from [BRAND_NAME]. Constraints: 150 to 220 words. Only proven top performers, no filler. Each hook must make the click irresistible. Warm, no-guilt tone. One theme tying the three pieces together if possible.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[BRAND_NAME] [BRAND_DESCRIPTION] [SUBSCRIBER_NAME] [INACTIVE_PERIOD] [BEST_CONTENT_1] [STAT_1] [BEST_CONTENT_2] [STAT_2] [BEST_CONTENT_3] [STAT_3] [BRAND_TONE] [LINK_1] [LINK_2] [LINK_3]
Example input
BRAND_NAME: Bloombox; SUBSCRIBER_NAME: Alex; INACTIVE_PERIOD: 6 months; BEST_CONTENT_1: the 5 easiest plants for beginners; BEST_CONTENT_2: how to revive a dying plant
How to use this prompt
Tips for the best results
- Only your proven winners: this email is a highlight reel.
- The reply question doubles as free content research.
- Send mid-week when inbox competition is lower.
Frequently asked questions
What content should I feature?
Your highest-performing content from the period they missed. It is proven to engage and costs nothing to resend to this segment.
Should re-engagement emails include discounts?
Not always. A what's-new or best-of angle often reactivates subscribers without training them to wait for deals. Save discounts for your highest-value segments.