Email
Cold Email Prompt: Replies, Not Spam
This cold email prompt writes personalized outreach emails with strong openers and soft CTAs. Enter prospect details, paste into any AI tool.
The prompt
Role: Act as a B2B SDR who books meetings with disciplined, high-reply outreach. Context: Prospect: [PROSPECT_NAME] at [PROSPECT_COMPANY]. Likely pain: [PROSPECT_PAIN]. Offer: [YOUR_OFFER]. Proof point: [PROOF_POINT]. Sender: [SENDER_NAME]. Task: 1. Write a cold email under 120 words: personalized opener (one specific observation), pain bridge (one sentence), value prop (one sentence tied to [PROOF_POINT]), soft CTA (a low-friction question, not a calendar link). 2. Write 3 subject line options under 45 characters, no clickbait. 3. Write a 2-touch follow-up sequence: bump email (day 3) and breakup email (day 7), each under 60 words. 4. Score the email 1-10 on personalization and state what would raise it one point. 5. Suggest one trigger event to reference if the opener feels weak. Format: - Subject options (3) - Email body - Follow-up 1 / Follow-up 2 - Personalization score + improvement Constraints: - No "I hope this email finds you well" or equivalent filler. - No attachments mentioned; no links except an optional one-line PS. - Comply with CAN-SPAM: accurate subject, physical address placeholder, opt-out line. - One prospect per email; no mail-merge placeholders beyond the name.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[PROSPECT_NAME] [PROSPECT_COMPANY] [PROSPECT_PAIN] [YOUR_OFFER] [PROOF_POINT] [SENDER_NAME]
Example input
PROSPECT_NAME: Dana Lee; PROSPECT_COMPANY: Brightline Logistics; PROSPECT_PAIN: manual invoice processing; YOUR_OFFER: AP automation cutting processing time 70%; PROOF_POINT: 300+ logistics firms onboard; SENDER_NAME: Alex
How to use this prompt
Copy the prompt. Fill in one prospect's details per run. Paste into any AI tool, personalize the opener further, then send.
Tips for the best results
- Tip: One prospect per run — batch personalization reads as batch email.
- Tip: The opener matters most; spend 2 minutes researching a real trigger event.
- Tip: Test soft CTAs (worth a 15-min chat?) against direct ones monthly.
Frequently asked questions
How many follow-ups are appropriate?
Two to three touches over 10 days. Beyond that, reply rates collapse and spam complaints rise.
Does personalization really lift replies?
Yes. One specific, researched opener line typically doubles reply rate versus a generic template.