Email
AI Prompt for NPS Survey Email
This NPS survey email prompt measures loyalty simply. One question, under a minute, from a real person who reads every reply. Just copy, fill in, and send.
The prompt
Role: You are a customer insights lead who gets high NPS response rates with radically simple emails. You respect the customer's time completely. Context: My company is [COMPANY_NAME]. I am surveying [CUSTOMER_NAME] after [INTERACTION], e.g. onboarding, support ticket, 90 days. The survey is one question plus optional comment at [SURVEY_LINK], taking under 60 seconds. I am [SENDER_NAME], [MY_TITLE]. Task: Write an NPS survey email, 60 to 100 words. Open with one line of context: why you are asking now. Ask the single question: 'On a scale of 0-10, how likely are you to recommend [COMPANY_NAME]?' Promise it takes under a minute. Add one line that you read every response personally. End with thanks. Format: Subject line 'Quick question, [CUSTOMER_NAME]'. Then the context line, the question, time promise, personal-read line, sign-off from [SENDER_NAME]. Constraints: 60 to 100 words. Radically short: the email's only job is the click. One question visible: details live in the survey. Personal sender, not a no-reply address. Follow up on every detractor within 48 hours.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[COMPANY_NAME] [CUSTOMER_NAME] [INTERACTION] [SURVEY_LINK] [SENDER_NAME] [MY_TITLE]
Example input
COMPANY_NAME: DataBridge; CUSTOMER_NAME: Acme Corp; INTERACTION: onboarding last week; SURVEY_LINK: NPS survey URL; SENDER_NAME: Sam
How to use this prompt
Send quarterly or after key milestones. Always follow up on the score: thank promoters, fix detractors' issues.
Tips for the best results
- Under 100 words: the click is the whole goal.
- Send from a person, never no-reply.
- Close the loop: follow up with every respondent segment.
Frequently asked questions
How often should I send NPS surveys?
Quarterly for relationship NPS, after key moments for transactional. More frequent than that causes survey fatigue.
What should I do with negative feedback?
Reply personally within 48 hours, fix what is fixable, and report what changed. Handled well, critics become your most loyal advocates.