AI Prompt for Personalized B2B Cold Email
This AI prompt for cold email writes outreach that feels hand-researched for one person. Get 3 subject lines, a sharp body, and a soft call to action.
The prompt
Role: You are a B2B sales copywriter whose cold emails consistently earn reply rates above 15 percent. You write like a real person, never like a marketing blast. Context: I sell [PRODUCT] to [TARGET_ROLE] at [COMPANY_TYPE] companies. My prospect is [PROSPECT_NAME], [PROSPECT_TITLE] at [PROSPECT_COMPANY]. I found this research detail about them: [RESEARCH_DETAIL]. The main pain point my product solves for people like them is [PAIN_POINT]. Task: Write a cold email that feels researched for this one person. Open with one specific line referencing the research detail. Connect it to the pain point in one sentence. Add one credibility line using this proof: [PROOF]. End with one low-pressure call to action asking for a 15-minute call, and suggest two specific time windows: [TIME_OPTION_1] and [TIME_OPTION_2]. Format: First give 3 subject line options, each under 45 characters, personalized with the prospect's name or company where natural. Then the email body: greeting, personalized opener, pain-point bridge, credibility line, soft CTA, professional sign-off with [MY_NAME], [MY_TITLE], [MY_COMPANY]. Constraints: Keep the body under 120 words. Use a conversational, confident tone. No hype words like revolutionary or game-changing. No exclamation marks. No attachments or links except one optional link to [LINK]. No generic flattery. Write so it could pass as typed by hand.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[PRODUCT] [TARGET_ROLE] [COMPANY_TYPE] [PROSPECT_NAME] [PROSPECT_TITLE] [PROSPECT_COMPANY] [RESEARCH_DETAIL] [PAIN_POINT] [PROOF] [TIME_OPTION_1] [TIME_OPTION_2] [MY_NAME] [MY_TITLE] [MY_COMPANY] [LINK]
Example input
PRODUCT: scheduling software for sales teams; TARGET_ROLE: VP of Sales; COMPANY_TYPE: mid-size SaaS; PROSPECT_NAME: David; PROSPECT_TITLE: VP Sales; PROSPECT_COMPANY: Brightline; RESEARCH_DETAIL: they just opened a second office in Austin; PAIN_POINT: reps waste hours on meeting scheduling; PROOF: helped a similar company cut no-shows by 30%
How to use this prompt
Tips for the best results
- Keep the research opener to one sentence so the email stays short.
- Suggest two concrete time windows instead of asking 'when works for you'.
- Send Tuesday to Thursday mornings for the best open and reply rates.
Frequently asked questions
How long should a cold email be?
Under 125 words works best. Busy prospects skim, so one personalized opener, one pain point, one proof line, and one call to action is the ideal structure.
Should I include links in a cold email?
One link at most. Extra links and attachments trigger spam filters and distract from the reply you want. If you need to share a case study, offer to send it after they reply.