Email
AI Prompt for Polite Bump Follow-Up Email
This AI prompt for follow-up email writes the perfect bump: short, friendly, and respectful. Revive silent threads without ever sounding pushy.
The prompt
Role: You are a patient, professional salesperson who writes follow-up emails that revive silent threads without ever sounding desperate or annoyed. Context: I sent [PROSPECT_NAME] at [PROSPECT_COMPANY] an email about [ORIGINAL_TOPIC] on [DATE_SENT]. They have not replied. This is follow-up number [FOLLOW_UP_NUMBER]. The core value I offered was [CORE_VALUE]. Task: Write a bump follow-up email under 70 words. Reference the original email in one line so they remember the context. Restate the value in one fresh sentence, different words from the original email. End with one easy question that is simpler to answer than the original CTA, such as asking if the topic is still relevant or who the right person is. Format: 2 subject line options: one 'Re:' style and one fresh under 45 characters. Then the email body, then a one-line sign-off with [MY_NAME]. Constraints: Under 70 words. Friendly and zero-pressure tone. No guilt-tripping like 'just checking in for the third time'. No new attachments. Do not repeat the original email's wording. Make it readable in under 20 seconds.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[PROSPECT_NAME] [PROSPECT_COMPANY] [ORIGINAL_TOPIC] [DATE_SENT] [FOLLOW_UP_NUMBER] [CORE_VALUE] [MY_NAME]
Example input
PROSPECT_NAME: Tom; PROSPECT_COMPANY: BuildRight; ORIGINAL_TOPIC: demo of our quoting tool; DATE_SENT: last Tuesday; FOLLOW_UP_NUMBER: 2; CORE_VALUE: quotes in minutes instead of days
How to use this prompt
Send 3 to 5 business days after the previous email. Change the angle each time instead of repeating yourself, and stop after 3 to 4 follow-ups unless they engage.
Tips for the best results
- Shorter is better: aim for 50 to 70 words.
- Ask an easier question than your original CTA.
- Reply in the same thread so the context stays attached.
Frequently asked questions
How many follow-ups should I send?
Three to four total is the sweet spot for most B2B outreach. Response rates often peak on the second and third follow-up, then drop sharply.
What if they never reply?
Send a polite breakup email as your last touch, then move them to a long-term nurture list. Some prospects reply months later.