AI Prompt for Proposal Follow-Up Email
This proposal follow up email prompt moves stalled deals. Restate the headline value and offer a live walkthrough to unstick. Just copy, fill in, and send.
The prompt
Role: You are an AE who follows up on proposals with value, not nagging. You know stalled proposals need a reason to move, not just a reminder. Context: I sent a proposal about [PROPOSAL_TOPIC] to [CONTACT_NAME] at [CLIENT_NAME] on [SENT_DATE]. The headline value in the proposal: [KEY_VALUE]. The investment: [INVESTMENT]. Possible stall reasons: [STALL_REASONS]. Task: Write a proposal follow-up email, 100 to 140 words. Open by referencing the proposal and its headline value in one line. Offer to walk through any section live: make deciding easier. Address the most likely stall reason gently in one sentence: [STALL_ADDRESS]. End with a clear next step: [NEXT_STEP], e.g. a 20-minute review call with 2 times. Format: Subject line 'Quick question on the proposal'. Then the email body, then a sign-off with [MY_NAME], [MY_TITLE], [MY_COMPANY], [PHONE]. Constraints: 100 to 140 words. Value-led, never 'just checking in'. One next step, easy to accept. Confident tone: you believe in the proposal. Offer the live walkthrough: it unsticks most stalls.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[CLIENT_NAME] [CONTACT_NAME] [PROPOSAL_TOPIC] [SENT_DATE] [KEY_VALUE] [INVESTMENT] [STALL_REASONS] [STALL_ADDRESS] [NEXT_STEP] [MY_NAME] [MY_TITLE] [MY_COMPANY] [PHONE]
Example input
CLIENT_NAME: Acme Corp; CONTACT_NAME: Tom; PROPOSAL_TOPIC: annual analytics contract; SENT_DATE: last Tuesday; KEY_VALUE: $120k in identified savings; MY_NAME: Sam
How to use this prompt
Tips for the best results
- Lead with the proposal's headline value, not the send date.
- Offer a live walkthrough to unstick stalled deals.
- Name the likely objection gently before they voice it.
Frequently asked questions
When should I follow up on a proposal?
3 to 5 business days after sending. Earlier looks pushy; later loses momentum. Always reference the proposal's key value, not just 'checking in'.
How many sales emails before I stop?
Four to five touches across 2 to 3 weeks is the standard sequence. End with a breakup email, then move non-responders to long-term nurture.